Utrip Unveils White Label Version of its Travel Planning Technology

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Utrip PRO Launches on the Visit Dallas Site

“We are thrilled to be the launch customer of Utrip PRO, providing Dallas visitors this innovative technology, enabling them to easily create itineraries based on their interests."

Utrip, a free travel planning platform that creates personalized itineraries in minutes, announced today it has launched Utrip PRO, a white label version of its technology. Initial launch customer, the Dallas Convention & Visitors Bureau, unveiled the trip planner on its Visit Dallas website. The new platform will enable visitors to quickly create customized Dallas itineraries, book lodging and share their trips with friends.

As part of the service, Utrip PRO identifies local area experts, who help curate each city’s offerings. For the Visit Dallas launch, experts including Ken Downing, senior vice-president and fashion director for Neiman Marcus; Vicki Meek, nationally recognized artist and curator; and Stephan Pyles, celebrated author and chef have all created featured trips showcasing their favorite spots in Dallas.

“We are thrilled to be the launch customer of Utrip PRO, providing Dallas visitors this innovative technology, enabling them to easily create itineraries based on their interests,” said Phillip J. Jones, president and CEO of the Dallas Convention & Visitors Bureau. “Dallas has so much to offer, and our new trip planner helps visitors experience the city in the way that is most meaningful to them,” continued Jones.

The Utrip platform uses a traveler’s interests, preferences and budget to create complete, personalized itineraries including activities, sites and restaurant recommendations. Once a traveler has planned their trip, the Utrip companion mobile app allows them to view their itineraries, find directions and receive additional recommendations on the go.

“Recent advancements in artificial intelligence have far-reaching implications for travel planning,” said Oren Etzioni, University of Washington artificial intelligence professor and member of Utrip’s advisory group. “With Utrip, all that’s required is for a traveler to simply input their interests and preferences, and our algorithm sorts through millions of options to deliver a complete, personalized itinerary. We also factor in seasonality and logistics, so Utrip won’t send you to a museum that is closed on Tuesdays or to the beach in winter, unlike other travel planners.”

“Travel trends clearly point to the need for more individualized travel planning solutions,” said Gilad Berenstein, chief executive officer and founder of Utrip. “From the very beginning we have had requests for a white label version of our platform. The timing is right to launch Utrip PRO, and from the enthusiastic response we have been receiving, we are confident that the market agrees.”

About Utrip
Utrip is a free travel planning platform that brings together the best in artificial intelligence and human experience, making it easy for travelers to create their perfect trip. Founded in Seattle, WA in 2012, Utrip’s predictive technology works on a vast travel database that has been curated by local experts. Once a traveler indicates their interests and budget, Utrip’s algorithm sorts through millions of combinations of must-see sites, activities, and restaurants recommendations to deliver personalized itineraries—in minutes. Travelers may then book lodging and share their itineraries with friends. Utrip’s companion app provides access to itineraries, directions and personalized recommendations on the go. To learn more about Utrip or to plan your next adventure, visit Utrip.

About Dallas
The Dallas metro area is the leading business and financial center in the Southwest, offering visitors an unparalleled array of amenities such as more than 75,000 hotel rooms, flexible meeting space, moderate climate, service-oriented staff, and a central location with two major airports with more domestic nonstop flights than any other U.S. city. As the ninth-largest U.S. city, and part of the fourth-largest metropolitan area in the nation, Dallas provides the best shopping in the Southwest and the largest urban arts district in the nation, with five cultural venues designed by Pritzker Prize-winning architects. Dallas metropolitan area is the top visitor destination in Texas and the only in the Southwest to host teams representing five major professional sports leagues.

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