Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Latest Release of BuzzBoard Uses Predictive Data to Accelerate Digital and Traditional Media Sales
  • USA - English


News provided by

For BuzzBoard by vSplash

Sep 09, 2013, 11:00 ET

Share this article

Share toX

Share this article

Share toX


Lyndhurst, NJ (PRWEB) September 09, 2013 -- The latest release of BuzzBoard by vSplash, the predictive data-powered sales engagement and conversion platform for media organizations and agencies, is proving to be a powerful sales tool for increasing digital and traditional media sales.

We’ve seen significant sales growth in the markets where we are using BuzzBoard, driven in part by increased account executive digital fluency and confidence.

Post this

"Initially we looked at BuzzBoard to help us grow digital product revenues, but what we’ve learned is that BuzzBoard is a powerful tool for multiplatform media sales," said Jeannie Parent, SVP, Sales, Digital First. "We’ve seen significant sales growth in the markets where we are using BuzzBoard, driven in part by increased account executive digital fluency and confidence."

BuzzBoard is accessed in the field via tablet app or can be accessed online by inside reps via desktop or laptop. It accelerates sales of advertising and marketing services by helping leverage up to 60 percent more of a sales rep’s time for selling by automating key activities and tasks, including:
• Automated lead generation for less time spent on prospect research.
• Pre-sales research, which generates powerful customer and competition intelligence on the fly, enabling evidenced-based, consultative selling.
• Proposal generation on the fly for less time spent on manual proposal creation, and faster follow up after a customer meeting.
• Voice-recording of merchant input, which saves time spent typing up fulfillment notes.
• Automation and simplified tools to reduce time spent on administrative tasks.
Tapping Into the Multiplatform Local Media Opportunity

Local media research firm BIA/Kelsey forecasts local digital media revenues to grow from $25.7 billion in 2013 to $41.1 billion in 2017. During that same period, traditional media sales will inch up from $107 billion to 107.6 billion. Although digital media is growing at a faster pace, traditional media still owns the lion’s share of local ad dollars. BuzzBoard fills a real need for sales organizations that are challenged to effectively sell a diverse solution set of digital and traditional media products.

"The predictive data behind the BuzzBoard platform gives sales reps credibility when engaging customers and prospects," said Anthony Bratti, SVP, Business Development, BuzzBoard. "This leads to more confident selling and builds trust with customers. What’s really exciting is the feedback from our clients who are telling us the credibility BuzzBoard provides is extending its impact beyond digital to traditional media products."

In the past 60 days, hundreds of local media sales reps in 28 new markets have adopted BuzzBoard. Digital First Media, The Dallas Morning News, 435 Digital and Dubai-based Local Media are among a growing list of local media sales organizations that are now using BuzzBoard to increase the productivity of each sales rep by arming them with actionable intelligence and minimizing the time spent on non-selling tasks.

The latest release of BuzzBoard features a number of enhancements designed to help sales reps easily integrate the platform into their daily sales activities, including:
• Expanded Competition features and functions that help start customer conversations and accelerate time to close. Enhancements include a competitor report PDF generator; quick view of competitor’s mobile website presence; and business category-based competitor search.
• Email tracking indicating when a prospect has opened or forwarded a sales rep’s email.
• BuzzBoard Academy in-app and online training resources, including online classes, best practices, FAQs and tutorials.
Visit http://www.mybuzzboard.com for more information.

vSplash will be exhibiting BuzzBoard at a number of upcoming industry events, including BIA/Kelsey’s LEADING IN LOCAL: SMB Digital Marketing, Sept. 11-13, in Austin and the LMA Fall Conference, Sept. 17-20, in St. Louis. Attendees are encouraged to stop by the vSplash booth for a personal demonstration.

About BuzzBoard by vSplash

BuzzBoard by vSplash is the proven sales engagement and conversion platform for media companies and digital agencies. Using predictive data and analytics, BuzzBoard identifies actual SMB digital marketing needs, which represent real revenue opportunities for media companies and agencies. Follow BuzzBoard on Twitter at http://twitter.com/myBuzzBoard, on Facebook at https://www.facebook.com/myBuzzBoard and on Google+.

Eileen Pacheco, For BuzzBoard by vSplash, http://www.mybuzzboard.com, +1 508-888-7478, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.