Valparaiso University Commercial Earns National Recognition

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Valpo Selected as Winner in 35th Annual Telly Awards

The Office of Integrated Marketing and Communications at Valparaiso University is a Silver (the highest honor) and Bronze winner in the 35th Annual Telly Awards for their advertisement titled “Where Passion Meets Purpose.” There were nearly 12,000 entries from all 50 states and numerous countries.

The Valparaiso University commercial aired in the Chicagoland area through regional cable, broadcast, and online platforms. The video features students following their passion as they move from classroom to service activities. Valpo holds service learning in high regard, and this commercial displayed the passion that students have for helping others.

Valpo collaborated with Cultivate Studios to produce the commercial, which won a silver award in local cable for not-for-profit, a bronze award in local cable for universities, and a bronze award in local cable for branding campaigns. A 30-second commercial and an extended spot were produced for distribution.

“Valparaiso University is a unique community of learning where students are free to explore what it means to lead and serve throughout their lives. The ‘Passion Meets Purpose’ campaign showcases the generous nature and ambitious drive of Valpo students who strive to improve the lives of others both near and far,” said Scott Hendrickson ’02, assistant vice president of integrated marketing and communications. “We’ve received overwhelmingly positive feedback from students and alumni, and we are honored by this recognition.”

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Valparaiso University’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents.

To find out more about Valparaiso University, please contact Nicole Niemi, director of media relations, at or 219.464.6010.


About Valparaiso University
Valparaiso University is a comprehensive independent Lutheran university with more than 4,500 students on its campus located in Northwest Indiana, an hour from Chicago. Valpo is a community of purpose-driven, service-minded and ethical individuals who embrace the pursuit of truth with freedom, humility and compassion. Valpo has been identified as one of the top master’s-level institutions in the Midwest by U.S. News & World Report magazine for the past 25 years. Valparaiso University offers more than 110 undergraduate academic programs through the colleges of Arts and Sciences, Business, Engineering and Nursing. Valpo also has a distinguished honors college, a Law School, and more than 40 degree and certificate programs in its Graduate School and Continuing Studies. Valpo has been recognized for its commitment to outstanding teaching, preparing thoughtful leaders with strong cross-cultural skills and global awareness and dedication to serving others.

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Nicole Niemi
since: 02/2010
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