Financial Poise™ Premieres "Valuing Your Brand and Other 'Soft' Assets," Ep. #4 of the "VALUATION 2016" Series, Airing April 29th, 11am CST Through West LegalEdcenter

Share Article

Financial Poise™ Webinars and West LegalEdcenter are pleased to announce the April 29th premiere of a new webinar “Valuing Your Brand and Other 'Soft' Assets” designed to introduce attorneys and business owners to the basic of valuing intangible assets. Moderator Kevin Lane of Crowe Horwath joins panelists from Alvarez & Marsal, J. Richard Claywell, CPA and PahRoo Appraisal & Consultancy to discuss valuation methodologies and using market data sources.

The fact that intangible assets are lacking in intrinsic value or material being makes it difficult to pinpoint their value, yet such assets often play an important role in the value of a business.

“What is it worth?” A valuation (or appraisal) can be performed on virtually any asset: the equity of a company or options to buy the equity of a company; intangible assets (such as patents and trademarks- or even contingent liabilities); real estate; and any sort of personal property. The concept of valuation permeates the business and legal world for reasons that include investment analysis, capital budgeting, merger and acquisition transactions, financial reporting, taxable events to determine the proper tax liability, and litigation, among others.

Join some of the leading experts in the country as they discuss- in plain English - the basics and the latest in valuation topics and why valuations of assets can vary so greatly from one professional to another.

As with all Financial Poise™ webinars, each episode in the series is designed to be viewed independently of the other episodes, and listeners will enhance their knowledge of this area whether they attend one, some, or all of the programs.

Episode #4 of the Valuation 2016 series is "Valuing Your Brand and Other "Soft" Assets,"(Register Here) premiering on April 29th at 11am CST. Moderator Kevin Lane of Crowe Horwath will be joined by Gary Frantzen of Alvarez & Marsal, Richard Claywell of J. Richard Claywell, CPA and Michael Hobbs, SRA of PahRoo Appraisal & Consultancy.

Intangible is defined as something "that represents value but has either no intrinsic value or no material being." The fact that intangible assets are lacking in intrinsic value or material being makes it difficult to pinpoint their value, yet such assets often play an important role in the value of a business. This Financial Poise™ webinar will help attendees understand how experts go about valuing intangible assets; it covers proper valuation methodologies and explains how to access and use market data sources.

About Financial Poise™:
Financial Poise™ provides unbiased news, continuing education, and intelligence to private business owners, executives, investors, and their trusted advisors. For more information contact Emily Goldin at egoldin(at)financialpoise(dot)com or 312-469-0135.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Emily Goldin
@FinancialPoise
since: 01/2013
Follow >
Financial Poise
since: 06/2011
Like >
Follow us on
Visit website