Many people will first look up a company on a search engine such as Google or Bing before deciding to do business with them.
Vancouver, BC (PRWEB) September 30, 2014
Infocus Web Marketing, a Vancouver digital marketing agency that offers internet marketing, SEO, and web design services, has expanded its product line to include reputation management and marketing.
Nowadays, online reputation management is becoming a necessity among businesses of all sizes, as what people are saying about a particular business and its staff can cost them a significant amount of money if it is not positive and is not handled in an effective manner.
According to John Gorecki, Vancouver SEO expert and founder of Infocus Web Marketing, “We first check to see what comes up in search engine results under a business name before starting any marketing campaign for a client.” He shares that they also do another similar search, adding the word “review” or “reviews” after the business name.
“Many people will first look up a company on a search engine such as Google or Bing before deciding to do business with them. If they see negative feedback or even the absence of positive reviews, then the company may just lose that potential customer or client,” Gorecki says.
In order to help businesses further, Infocus Web Marketing has developed a combination of services that are not only designed to monitor the company’s online reputation, but also employ unique strategies that will effectively improve their reputation and help them leverage and market it.
“We go above and beyond reputation management. After all, marketing is what makes the business money - not managing,” says Gorecki.
Part of Infocus Web Marketing’s reputation management and marketing strategy involves the use of a automated review capture portal for the company, where customers are requested to leave feedback. If the company receives negative feedback, the customer is reassured that their concerns will be addressed. If the company receives positive feed, customers are then also encouraged to post their reviews on popular review sites.
Gorecki shares that clients often approach Infocus Web Marketing because their businesses have negative reviews that are ranking highly in the search engines. “Many reviews that are hard to get rid off, and so we just push the negative reviews off the first page of search engine results, and replace them with properties that contain positive reviews.”
Some of the strategies used by Infocus Web Marketing include the creation of press releases and even custom videos that showcase positive customer reviews and other achievements.
Gorecki utilizes his ten years of online marketing experience in order to develop strategic marketing campaigns for his numerous clients. “What we pull out of our large bag of tricks is completely dependent on how much reputation marketing a company needs,” he says.
Infocus Web Marketing, headed by John Gorecki and his skilled team, offers businesses an extensive range of internet marketing services that generate leads and customers through the Internet. These services include web design, search engine optimization, local search marketing, content writing, pay per click campaign creation/management services, social media marketing, video marketing, reputation marketing and more.
For more information, call (604) 256-1171 or visit http://www.infocuswebmarketing.com.