Handbag Designer VARU to Showcase Julia Mini-Hipster Bag and Bailey Cosmetic Case at GBK's Gifting Lounge in Honor of The 65th Annual Primetime Emmy Awards

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Ohio-based VARU (http://www.myvaru.com), in association with The Artisan Group®, is pleased to announce it will be showcasing on display its stylish Julia Mini-Hipster at GBK’s Celebrity Gift Lounge in Honor of the Nominees and Presenters of The 65th Annual Primetime Emmy Awards; celebrities and VIPs visiting The Artisan Group® display will receive a Bailey Cosmetic Case. The by-invitation-only Gift Lounge is scheduled to take place September 20-21 at an exclusive location in Hollywood, California.

Julia Mini-Hipster by Varu

Julia Mini-Hipster by Varu

This hipster bag is a summer essential that transitions well into fall and winter. It's just big enough to carry what you need and keep your hands free. It’s also the perfect transport bag for your Kindle.

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Ohio-based VARU (http://www.myvaru.com), in association with The Artisan Group®, is pleased to announce it will be showcasing on display its stylish Julia Mini-Hipster at GBK’s Celebrity Gift Lounge in Honor of the Nominees and Presenters of The 65th Annual Primetime Emmy Awards. Celebrities and VIPs visiting The Artisan Group® display will receive a Bailey Cosmetic Case. The by-invitation-only Gift Lounge is scheduled to take place September 20-21 at an exclusive location in Hollywood, California.

The Julia Mini-Hipster measures 7.5” x 12” and is available in more than 50 different patterns/color ways, from a playful chevron stripe to an elegant suede. Says Kim Lawson, VARU’s designer/founder, “This hipster bag is a summer essential that transitions well into fall and winter. It's just big enough to carry what you need and keep your hands free. It’s also the perfect transport bag for your Kindle.”

The Bailey Cosmetic Case measures 15” x 18”. It is being gifted to celebrities in a season-spanning black and white motif called “Onyx Strands.” The “Bailey” is lightly padded, with a waterproof lining and zip closure, making it perfect to tuck in an overnight bag, duffel or a mom-friendly VARU wet sack.

“The Julia Mini-Hipster and Bailey Cosmetic Case are a perfect representation of VARU’s mission, which is to create quality totes, handbags and carrying cases that are fun, affordable, functional and—most importantly—customizable to the wearer’s personal style,” said Kim.

Watch a VARU video.

In other VARU news, the company is pleased to announce it will be participating in the “One of a Kind Show & Sale.” This popular holiday shopping event takes place at the Merchandise Mart in Chicago, Illinois, December 5-8, 2013. VARU can be found in Booth #3001.

VARU totes and handbags are available on line at myvaru.com and select art festivals around the country.

To learn more about VARU and its participation in GBK’s Primetime Emmys Gift Lounge, contact Kim Lawson by phone or email, or visit http://www.myvaru.com. To learn more about The Artisan Group, visit theartisangroup.org.

ABOUT VARU

Ohio-based VARU (http://www.myvaru.com), (Estonian for boutique) was launched in 2009. It is the result of designer/founder Kim Lawson’s quest to create a line of high quality totes and handbags that are fun, affordable, functional—and customizable to reflect the personal style of every woman, from the style-conscious new mom to the on-the-go executive to the summer festival goer.

Whether one chooses the Julia Mini-Hipster, just big enough to carry what is needed and keep the hands free; the stroller-friendly Riley bag or the Peyton Signature Tote—there are so many ways to VARU. And, available in the hottest shapes, colors and styles, VARU bags are truly an expression of the wearer.

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Kim Lawson
VARU
+1 614-781-1522
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