Central Islip, NY (PRWEB) July 26, 2013
On July 26, JMR Graphics, a nationwide vehicle wraps manufacturer, discusses the rise in global ad spend in the outdoor advertising category.
According to a July 25, 2013 article on The Drum, entitled, “TV still top for ad spend, but internet and outdoor see biggest rise,” Nielsen’s quarterly Global AdView Pulse report found that although television remained the “dominant media type in terms of advertising investment in the first quarter of 2013,” internet advertising and outdoor advertising saw the biggest rise.
The television division saw a 3.5 percent growth globally but internet advertising was up by 26.3 percent and outdoor advertising saw the second biggest increase at 4.3 percent.
The article goes on to report that all other advertising categories; radio, newspapers, magazines and cinema, saw a decrease in global ad spend.
Randall Beard, global head of advertiser solutions for Nielsen, says, “We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time.”
TJ Pannell, a representative for JMR Graphics, a nationwide vehicle wraps manufacturer, elaborates on why outdoor advertising saw an increase. “Outdoor advertising essentially has no limits. Brands are able to be innovative with their outdoor campaigns. Billboards, interactive ads, vehicle wraps, weather-activated ads, the list goes on and on. Outdoor ads place the brands in front of consumers, increasing brand visibility ten-fold. I would expect to see this global ad spend to continue to rise in the outdoor subdivision.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.