Nationwide Vehicle Wraps Manufacturer Discusses the Use of Roadside Billboards by Some of the Country’s Colleges

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JMR Graphics, a nationwide vehicle wraps manufacturer, discusses the use of huge roadside billboards by some of America’s biggest and most selective colleges and universities.

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Nationwide vehicle wraps manufacturer JMR Graphics discusses how colleges and universities are using roadside billboards to entice potential students.

According to a November 12, 2013 article published by Lake News Online titled “College billboards capture captive highway viewers,” many colleges and universities are turning to roadside billboards to capture the attention of potential students.

University of Missouri, Westminster College and Webster University are just a few of the institutions of higher learning that are placing billboards alongside Missouri’s interstates. One particular billboard highlights Webster University’s national champion chess team and is accompanied by six black-and-gold billboards that are placed slightly apart, spelling “M-I-Z-Z-O-U.”

John Costello, creative services director at the Webster Groves private school elaborates on the strategy behind the billboards. “People see those great Mizzou billboards, and now all of the sudden, they see our chess team,” he says. “This was very, very tactical.”

TJ Pannell, a representative of JMR Graphics, a nationwide vehicle wraps manufacturer, believes these billboards are great ways for the universities to garner attention for a number of reasons. “First and foremost, traditional billboards are an antiquated way of advertising and have the ability to create mass awareness,” he says. “Secondly, highway drivers and passengers can’t help but see the advertisements. You can’t shut them off or change the channel, making them extremely effective.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Joseph DeRicco
JMR Graphics
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Scott Darrohn
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JMR Graphics Inc.
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