Velu Eclipses Goal on Kickstarter with its Reversible Vegan Faux-Fur Jackets

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Backers invest more than $10,000 in the new multiverse eco-friendly jackets made with vegan fur, recycled plastic liners and a trademarked microFlex technology. Designed to insulate while offering breathability for summer festival nights, Velu has removable sleeves that become fur boot covers.

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I’m so stoked to receive the support from our TRIBE for our faux fur jackets...this is what keeps our dream alive and gives us the resources to continue producing some of the best artwork out there

Presales of the new multiverse faux fur jackets by Velu have eclipsed the campaign goal set on Kickstarter – surpassing $10,000 with two days remaining in the campaign.

“I’m so stoked to receive the support from our TRIBE...this is what keeps our dream alive and gives us the resources to continue producing some of the best artwork out there,” said Jordan Laub, Captain of Velu Fur.

The eco-friendly, reversible jackets offer cutting-edge fashion, combining reversibility with vests, removable sleeves, and boot covers in an all-in-one festival ready jacket. The liners are printed with unique artwork and are made from a proprietary blend of recycled plastics and spandex VELU branded microFlex.

Designed to insulate wearers while offering breathability, warmth and comfort – the jackets are perfect for everything from music festivals and raves to the Ski hill and the streets.

Multiverse Jackets come in three styles: Chupacabra, Outcaste and Wingman, ranging in size from unisex: XS to XXL for both men and women. All jackets are machine washable. Each style is reversible, with features including:

  • Reversible
  • Hood Locks
  • Wrist Locks
  • Removable Sleeves
  • Vest
  • Boot Covers
  • Patented Removable Sleeves turning into Boot Covers
  • Included festival-proof backpack
  • Backpack lights up when wearer is exposed to ear damaging music levels
  • Ear plugs fixed to end of the hood pull cords in case of loud music levels
  • Metal YKK zippers
  • Two large cell phone pockets
  • Two large outside pockets
  • Secret Stash Pocket
  • microFlex Recycled Plastic Liner

“We’ve also included a festival-proof light-up backpack,” Laub said. “With it, wearers can breeze through the lines this festival season with a security-approved see-through backpack. Why create more waste with a useless cardboard box, when you can ship the jacket in something awesome?”

Laub adds that the Multiverse Jacket offers a variety of looks depending on the mood of the wearer and the environment they’re enjoying.

“Our jackets help people showcase their personalities through an eye-catching fur coat,” Laub said. “We invented this product for the Burn. Our crew can outlast the moon, so when we go out at night, we need clothing that can keep us warm without needing to be carried when the hot desert sun eventually hits. When the sun comes up, we put on our shades, unzip the coat, zip off the sleeves and dance until we dance no more.”

Delivery is scheduled to begin this summer, in time to show off the versatile jackets for late summer fests, and for fall and winter months.

To purchase a Multiverse Jacket while a discount of $200 is offered during crowdfunding, and other discounts are available for multiple purchases, visit the Multiverse Jacket Campaign Page on Kickstarter.

At VELU we aim to be your favorite, wearable work of art. From a casual night out to ringing in the sunrise on the dancefloor, our versatility and quality ensures we keep you warm, covered, and looking fresh for any occasion.
Created by Steven Haggerty and Jordan Laub, who met at a mutual friend's birthday party (and with a yin and yang type of balance to their personalities) the two became instant best friends. They shared a passion for the V.1 jacket, while both bonding over the recent loss of their fathers, and decided to partner up to bring VELU to the next level.

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Scott Ledingham
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