Vendavo® Launches Video, The Commercial Excellence Zone

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New video illustrates an alternate dimension for ultimate profitability in the enterprise

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Industry research tells us more than 80 percent of business buyers want the same experiences as when they’re buying for themselves yet less than 30 percent of companies can actually deliver on that.

Vendavo, the market leader in commercial excellence solutions, today announced the launch of their new industry thought leadership video, The Commercial Excellence Zone. Recognizing the growing need for B2B companies to deliver B2C-like customer experiences, the short video shows a different dimension for the enterprise where integrated price management, price optimization and enhanced sales negotiation deliver the ultimate profitability.

“Industry research tells us more than 80 percent of business buyers want the same experiences as when they’re buying for themselves yet less than 30 percent of companies can actually deliver on that,” said C. Edward Brice, CMO, Vendavo. “Our new video explores an alternate dimension where this is possible with commercial excellence.”

Achieving Commercial Excellence means an enhancement in purchasing experience for both the buyer and the seller. It’s a sizable expansion on improving commercial process. The Commercial Excellence Zone brings this into focus by outlining the needed digital components, which includes an emphasis on price and sales delivery, as well as addressing the people and process that surround the technology.

  • Watch the new video here.

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About Vendavo
Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe. Learn more at Vendavo.com.

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Kimberly Doyle
Kimberly Communications
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