Sales Firm Ventas Central Claim Face-to-Face Engagement Can Lead to 23% More Business

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London based, direct marketing firm, Ventas Central claim that great face-to-face engagement can lead to 23% more business.

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Most conversations are best had in person, there is less room for negative interpretation.

The outsourced sales and marketing company, Ventas Central, focus on customer acquisition, brand awareness and customer loyalty for many UK leading brand names.

According to an article on titled 'The Importance of Face-to-Face Communication at Work', a global survey conducted in 2007 showed that 67% of senior executives and managers say that their organisations would be more productive if superiors communicated more often by personal discussion. Several years on, the top method of communicating among these same business leaders is e-mail even though they desired a more personal discussion.

Ventas Central says this is an observation that is relevant across all areas of business. “Most conversations are best had in person, there is less room for negative interpretation and it is a much more transparent way to discuss business,” says the firm’s Managing Director, Josh Peace.

The firm believe that there are many benefits to communicating in person. Nothing can replace an open and honest face-to-face conversation. Using technology such as e-mail rather than a personal discussion can also delay decision-making. It is easier to continuously pass the buck around and never have to commit to a conclusion when using e-mail whereas communicating in person can solve that issue and make decisions easier to reach. E-mailing can be successful for scheduling organising but personal discussion is more appropriate and often quicker when trying to explain and inform. The key is to use the correct communication method at the right time. In the long term, face-to-face communication can insure that communication is clear and understood.

Ventas Central use direct marketing and face-to-face techniques to connect with their clients’ customers directly. By using their direct sales and marketing approach they receive feedback from consumers at the point of sale which allows them to remain one step ahead as the market changes. The firm’s objective is to build brand loyalty and retain customers to guarantee long-term growth for their clients’ businesses. The firm know that using a personal and direct approach is more likely to encourage brand loyalty and claim that great face-to-face engagement can not only lead to the retention of existing customers but can also lead to 23% more business.

Ventas Central is passionate about exposing potential customers to products and services in a way that will resonate with them and say that ‘there is no substitute for face-to-face interaction.’ The firm have helped generate millions of pounds in sales through their lead generation program over the last 3 years.

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Josh Peace
since: 04/2013
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