VeraData Welcomes Jackie Smith as Vice President, Client Services

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VeraData, a leading decision science firm serving the commercial and nonprofit sectors, announced that they have hired Vice President of Client Services, Jackie Smith.

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“Jackie brings a wealth of experience using analytics to inform and prescribe recommendations for constituent growth for all her clients,” said Michael Peterman, VeraData’s CEO.

VeraData (http://www.veradata.com), a leading decision science firm serving the commercial and nonprofit sectors, announced that they have hired Vice President of Client Services, Jackie Smith.

In this new position, Smith will be responsible for leading VeraData’s client-facing experts, driving customer success by providing strategic guidance and engagement recommendations. The result of which provides customers with a success blueprint and expansion roadmap to achieve their overall goals.

“Jackie brings a wealth of experience using analytics to inform and prescribe recommendations for constituent growth for all her clients,” said Michael Peterman, VeraData’s CEO.

“During this time of rapid expansion, we are pleased to add Jackie in a leadership role, working with our existing clients to ensure their continued success,” said Peterman.

Smith’s background includes brand and direct response using an omni-channel approach. Prior to joining VeraData, Jackie was the Director of the Media Solutions Team at Masterworks. Previously, she was the Media Director for the Non-Profit Vertical at Merkle and the Domain Group. Some of her non-profit clients include: Feeding America, Susan G. Komen, National Multiple Sclerosis Society and Dana Farber. Faith-based clients include; Prison Fellowship, Salvation Army, Feed the Children and several rescue missions. Earlier in her career she was a media buyer for such brands as General Motors, Jiffy Lube and Exxon Mobile, to name a few.

“VeraData wants to strengthen their partnerships with their clients,” said Smith. “We leverage predictive analytics and machine learning to create unmatched intelligence. Predicting response delivers highly potent return on investment allowing our clients to achieve their goals with increasing effectiveness. We’re doing some interesting and progressive work and I’m excited to join the company and be a part of it.”

About VeraData
VeraData is a leading decision science firm, organized around a core of deep analytics and machine-learning expertise, with one of the industry’s most innovative predictive/prescriptive marketing engines. The firm offers clients a suite of data driven digital and direct marketing and analytic solutions including performance based lists and modeling, donor analytics, integrated search and social, list management and list brokerage. Founded in 2007 by several successful entrepreneurs, VeraData’s team includes applied and theoretical mathematicians and computer scientists. VeraData currently has approximately 50 employees serving more than 450 organizations in the United States, Europe and South America. VeraData is a Google Partner and is recognized in its industry for developing a best-in-class prescriptive analytic technology. VeraData is based in Fort Myers, Florida, with additional offices in the U.S. and Europe. For more information, call (239) 204-5000 or visit http://www.veradata.com.

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Judah Fontz
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