Dallas, Texas (PRWEB) February 13, 2014
Vertical Nerve, a nationally-recognized digital optimization firm, was recently chosen to be the first Optimizely Certified Partner in the state of Texas, joining a list of 18 companies nationwide. Certified Partners are hand-picked experts recognized for their ability to analyze and drive website performance using Optimizely, the world’s most popular A/B testing application.
“Businesses are starting to realize that the traditional cycle of updating a website every three or four years is just a broken model,” says Tyson Kirksey, Chief Operating Officer at Vertical Nerve. “To stay ahead, savvy businesses are turning to an ongoing optimization process that focuses on scientific testing and measurable results.
“We call it Conversion Rate Optimization, and our clients experience more leads or online sales without having to invest more in acquisition channels. Optimizely is a leading tool for controlled A/B testing, and we’re proud to partner with them going forward,” says Kirksey.
Conversion Rate Optimization, or CRO, has become more popular as organizations find it more difficult to drive traffic to web properties at a reasonable cost. Many companies mistakenly believe that redesigning or overhauling a website will magically produce more traffic or online conversions. Vertical Nerve recently produced a video on Conversion Rate Optimization which explains this concept with humor and plain english.
Vertical Nerve will join other Optimizely partners in San Francisco this April for “Opticon”, the first event dedicated specifically to A/B testing and website optimization.
In addition, all Dallas-based online marketing professionals are encouraged to hear Vertical Nerve experts and analysts speak at the upcoming Digital Analytics Symposium hosted by the Digital Analytics Association in partnership with the University of Texas at Dallas. The event is February 20.
About Vertical Nerve
Vertical Nerve helps companies grow their online revenue through highly effective Search Marketing and improve their online conversions through Digital Analytics. Serving national brands since 1999, Vertical Nerve is a Google Analytics Certified Partner and Premium Authorized Reseller, a Google AdWords Certified Partner and a Microsoft Advertising Preferred Agency. http://www.VerticalNerve.com