Vets Plus, Inc. Acquires Dairy Industry’s Merrick’s, Inc.

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The acquisition of well-known dairy industry supplier Merrick's expands the Vet Plus portfolio and adds to its production capacity.

Vets Plus, Inc., a Wisconsin-based manufacturer of animal health and nutrition products, announced that it has acquired Merrick’s Inc., maker of boluses, tablets, powders and electrolytes serving the production animal industry.

The new entity, known as Merrick’s Animal Health, LLC, acquired Merrick’s assets effective December 14. It will be a wholly-owned subsidiary of Vets Plus, Inc., the Menomonie-based company founded in 1990 by Rajiv Lall. Vets Plus is an innovation leader in the global animal health industry, employing over 200 people at its Menomonie, Wisconsin campus.

Merrick’s Animal Health will continue to manufacture and sell its full line of products from its manufacturing plant in Wonewoc, WI. Sales and customer service operations will remain at its Middleton, WI office. All Merrick’s employees will stay with the new entity. All Merrick’s phone numbers and email addresses remain unchanged.

For sales please contact Johanna Kuehn at jkuehn(at)merricks.com or 608.824.6624.

For customer service please contact orders(at)merricks.com or800.637.7425.

For purchasing please contact Dr. Dan Shields at dr.dan(at)merricks.com or 608.824.6646

“We are thrilled to expand our offerings with this acquisition. Merrick’s has been a household name in the dairy industry since 1959,” said Rajiv Lall, Chief Executive Officer of Vets Plus. “Merrick’s products and customer portfolio are complementary to our existing business and allow us to leverage our strength as one company in expanding relationships with existing customers and creating new ones.”

David Nelson, VPI President, said Vets Plus’ senior management team will serve as the management team of Merrick’s Animal Health. Johanna Kuehn will continue as Director of Food Animal Sales representing the expanded product line. Dan Shields will continue to lead the Wonewoc operations including quality control and nutrition. “Both Ms. Kuehn and Dr. Shields bring extensive product and market knowledge and customer relationships to the new company and work well with our team at Vets Plus.”

“We are experiencing rapid growth as a company and see Merrick’s as a great addition to our product offerings and manufacturing capacity. With the addition of 66,000 square feet of production and warehouse space at the Wonewoc plant, Vets Plus now has over 350,000 square feet of production and warehouse space,” added Nelson. For information about Vets Plus visit http://www.vets-plus.com.

Vets Plus is a leading manufacturer of health and nutrition products for livestock and companion animals. The company has customers throughout North America and maintains a sales office in Germany servicing Europe and Asia. VPI creates custom formulations for innovative probiotics, nutritional supplements and pet treats. VPI is committed to quality and maintains SQF Level 3 certification, NASC membership and AAFCO compliance.

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Brian Graff
Vets-Plus Inc.
+1 715-231-1234 Ext: 502
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