Ali Shaheed Muhammad (ATCQ) Launches “VibeHEAVY”, an Innovative Music Discovery Service

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In September 2013, Ali Shaheed Muhammad will launch a new Music Discovery Service (MDS) for music fans all around the globe. This service seeks to break new artist in the digital age on a digital stage seeking to break the next generation of global soul music stars!

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VibeHEAVY loves music and discovering new songs from around the world. Ali and the team at VibeHEAVY believe there is a need for a manually curated service that brings new global soul music to listeners in an easy to discover way and in September 2013, they will launch this new Music Discovery Service (MDS).

Led by Ali Shaheed Muhammad, the legendary producer of A Tribe Called Quest, the service is focused on delivering new music that most people have yet to discover. To keep the service on mission, Ali Shaheed and his team are seeking 10,000 songs from 10,000 artists. This 1:1 ratio helps build a rotation that ensures a broader sonic palette while introducing listeners to exponentially more music than they could find on their own. VibeHEAVY provides a proven filter that brings traditional music and artist discovery into the digital age with a visionary service offering that redefines the value of the trained ear. Trust The DJ!

Music played through the VibeHEAVY mobile app is provided to listeners free of charge and available offline, without WiFi or cellular connectivity. That means no continuously dinging your data plan, and no drop outs when driving though dead zones. Unlike terrestrial radio, satellite and internet streaming services, the VibeHEAVY playback experience can be enjoyed anywhere from sports fields and parks, to elevators, tunnels, and even from 30,000 feet above the ground while offering roughly 3.5 hours of new music to listeners each month.

Adhering to strict guidelines for quality, subject matter, and most importantly, the song’s overall vibe, the curation team selects tracks from artists around the globe that fit within what their founder's refer to as their "Circle of Sound!". Ali Shaheed Muhammad worked closely with the product team to develop and refine a new listening experience they call “Global Soul.” This experience takes into account the broader musical spectrum and taste of today’s music listener. This reaches beyond what the traditional music industry, radio, or typical advertisers have supported in recent years. The"Global Soul" format developed by VibeHEAVY is an aggregation of music from Hip-Hop, R&B, Soulful House, 2-Step, Dubstep and Reggae. Powered by cutting edge technology, a listener of the service will experience a vibe that resembles what they would expect from hearing a world class DJ perform live, but from the comfort of their own environment.

Artist interested in submitting music for the service should visit

About VibeHEAVY

VibeHEAVY is a New York and Seattle based lifestyle experiences company. Founded by entertainment and technology veterans, VibeHEAVY partners with world-class brands to deliver engaging experiences to regional and global influencers. Value is delivered through unique integration of digital agency services, event production, and digital branding. To learn more about how VibeHEAVY is pioneering branded experiences visit or follow VibeHEAVY on Facebook and Twitter.

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Adele Garrett
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since: 06/2009
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