MobiTV and Vidora Team Up To Provide the Next Generation of Personalized Video Experiences

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Partnership Offers More Customized Content by Leveraging Predictive Artificial Intelligence

We expect more than 75,000 on-demand and linear TV programs to be discoverable within the MobiTV service, so personalization is critical. Vidora’s technology ensures our customers are maximizing the value of their digital assets.

Vidora, the leading artificial intelligence (A.I.) company and MobiTV, a global leader in enabling the delivery of live and on-demand multi-screen TV services, today announced a partnership empowering its operator and leading wireless carrier customers to offer the next generation of engaging video experiences to consumers. As part of the collaboration, MobiTV and Vidora are offering advanced video solutions that provide the most personalized, engaging and reliable service in the market.

“We are moving to a world where increasing amounts of video content are consumed on smaller screens,” said Alex Holub, CEO of Vidora. “Every pixel counts on these screens, making advanced personalization technology even more important. We are thrilled to be working with MobiTV to offer the next generation of personalized experiences to consumers across devices.”

Using proprietary, predictive A.I. algorithms that leverage behavioral, content and user data, MobiTV and Vidora are able to automatically deliver a more personalized viewing experience for some of the largest global operators and wireless carriers. Behavioral information such as clicks, duration of plays, taps, scrolls, and previously viewed events are used in conjunction with content metadata to build a unique profile for every user. Each profile continuously adapts in real-time to provide the best content and layout across devices to increase consumer engagement and lifetime value.

Currently, MobiTV and Vidora are providing several leading U.S. and international operators the enhanced service on all screens. Over the next few months, the companies will expand their partnership and offer increasingly sophisticated personalization technology to keep users engaged and coming back to an expansive library of content and videos. Instead of static one-size-fits-all experiences, operators can now surface the most valuable and captivating content that best matches each person’s unique interests.

“Our next generation over-the-top video service is focused on presenting the right content at the right time,” said Fidel Zawde, Vice President of Product, MobiTV. “By the end of the year we expect more than 75,000 on-demand and linear TV programs to be discoverable within our service, so personalization is critical. Vidora’s technology ensures our customers are maximizing the value of their digital assets and making each interaction with their end users a powerful one.”

About MobiTV, Inc.
MobiTV is a global leader in delivering live and on-demand video to any screen, connecting media reliably and securely anytime, anywhere, on any device. The company’s end-to-end OTT (over-the-top) platform delivers a personalized multiscreen experience that helps service providers reduce time to market and control costs associated with the deployment and operation of high concurrency, multiple platform services. MobiTV’s connected media solutions solve the complexity of delivering video across networks, operating systems and devices while managing associated rights. The company efficiently optimizes for network conditions to deliver multiscreen media services that center on empowering the viewer. MobiTV’s connected media solutions are tailored for the OTT delivery of media, especially for wireless operators and other service providers, including AT&T, Boost Mobile, Deutsche Telekom, SoftBank, Sprint, T-Mobile, and US Cellular, among others.

About Vidora
Vidora helps every company realize the power of 1:1 personalization. By dynamically adapting app and website layouts, menus, text and content, Vidora uses the power of artificial intelligence to build engaging customer experiences. Founded by engineers, PhDs, and experts in machine learning and human-computer interactions from Stanford, Berkeley, and Caltech, Vidora is revolutionizing the A/B testing market by marrying the power of humans and computers to free up precious resources and deliver winning results. Leading companies like Walmart, News Corp, and Discovery Digital Networks have seen incredible improvements in click-thru-rate, bounce rate, and returning visitor metrics using Vidora’s one-to-one personalization platform.

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