TEL AVIV, Israel, Nov. 01, 2018 /PRNewswire-PRWeb/ -- Monetization platform Vidstart announced today that it has been ranked top ten in Pixalate's Global Mobile Seller Trust Index, an index representing quality inventory among ad-tech companies. Pixalate is a leading data intelligence company that develops products with the purpose of preventing ad-fraud and bringing transparency to programmatic advertising. The Global Mobile Seller Trust Index is a monthly report published by Pixalate based on the in-depth analysis of 100 billion monthly impressions. Ad-tech companies in the Index are rated based on many different parameters to determine the quality of their traffic.
Traffic quality is a primary concern in today's programmatic ad industry, and for good reason. Programmatic digital ad spend is expected to reach 46.6B USD this year, before rising to 65.6B USD a year by 2020. As spend rises, so does invalid traffic (IVT) and fraud. A recent report published by Juniper Research estimated ad fraud at 19 billion USD in 2018, and World Federation of Advertisers projected the cost of fraud to rise to 50 billion USD by 2025.
Vidstart develops and operates apps on mobile devices and connected TVs, and monetizes them using video ads. The Company places a strong emphasis on ensuring clean traffic and has partnered up with Forensiq, Protected Media, The Media Trust, and Pixalate. Vidstart employs a team of ad-quality professionals that use cyber security-based fraud detection and prevention solutions to identify and mitigate ad fraud.
"We believe that trust and reliability is the essence of a successful partnership," says Rotem Gindi, Vidstart CEO and Co-Founder. "In the advertising technology industry, transparency is the key to building trust. At Vidstart, we have invested in technologies that enable advertisers to confidently buy high-quality inventory to achieve their goals. Our ranking in Pixalate's Global Index reflects our commitment to maintaining the highest level of inventory quality."
About Vidstart
Founded in 2015, Vidstart is the leading holistic platform for video and interactive ads. With over 650 million monthly impressions, Vidstart specializes in assembling tailored solutions precisely designated to the advertiser's unique needs. Advanced applications such as "Vidstart Deep" offer personalized automated methods and real-time smart optimization which allow advertisers to enjoy the highest yields in the competitive digital ecosystem.
SOURCE Vidstart
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