Andre Lorent Celebrates Recent Release of Its VinLuxe Wine Aerator with Customer Appreciation Sale

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Luxury lifestyle accessory company is excited about the initial response to their patented new VinLuxe wine aerator and responds with a four-day customer appreciation sale.

VinLuxe Wine Aerator - 3 Step Aeration Process

VinLuxe Wine Aerator - Innovative 3 Step Aeration Process

With the right oxygenation a $10 wine takes on the qualities of a much more expensive bottle.

As the interest in gourmet cooking has grown, so has the popularity of good wine. It was with this in mind that luxury lifestyle accessory company Andre Lorent began creating their new wine aerator, the VinLuxe. Now holding a global patent on its innovative aeration process, the VinLuxe has been released recently on and is garnering excellent reviews.

“Many of our customers are wine lovers, just as we are,” says Andre Lorent’s co-founder, Ben Cummings. “What prompted us to design the VinLuxe wine aerator is that we and the people we know who enjoy wine didn’t enjoy the process of having to decant it before drinking. It’s hard enough these days to find the time to sit down and enjoy a glass of wine, much less spend 15-20 minutes with a wine decanter beforehand.”

Cummings goes on to explain that decanting wine may take quite awhile, but has a significant impact on the wine’s quality. “If you don’t decant the wine beforehand, you miss out on many of the more subtle notes and textures of the wine,” he adds. “Without proper aeration, a $50 bottle might taste like it came from a box, but with the right oxygenation a $10 wine takes on the qualities of a much more expensive bottle.”

The Andre Lorent Company spent a great deal of time and research on releasing the VinLuxe Wine Aerator and it holds a global patent. This is because it has an innovative, three-step aeration process that produces a fully-aerated wine in seconds; 300% faster than the traditional decanting process.

Cummings and his company are thrilled with the response the VinLuxe has gotten from people who’ve used it. “We’ve just released the VinLuxe on Amazon, so we’re just in the beginning stages of hearing from customers who’ve purchased it,” he explains. “We’re thrilled with the reviews we’ve gotten from Amazon buyers and from the extensive test-marketing we did prior to the launch. Everyone has rated us with a five-star rating which is the highest possible review on amazon.”

As Cummings explains, the comments made most often are that the VinLuxe dramatically increases the quality and flavor of the wine and that the aeration process is so fast. “People are letting us know that they’re actually very surprised at how significantly the VinLuxe improves the quality of the wine they’re drinking, whether it’s a great wine or a more modest one,” he says. “They’re also amazed at how fast the process is and thrilled that they don’t have to wait to enjoy a wine at its best.”

Andre Lorent recently announced that that to celebrate the recent launch of the VinLuxe Wine Aerator, that from January 14-17th customers will receive a full 33% off by using the coupon code “8E6259BL” when they purchase from

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Ben Cummings
André Lorent
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