Virtual Bookstore Experts of Partner with University of Wisconsin-Milwaukee

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UWM Virtual Bookstore Powered by to Launch End of Fall Semester is thrilled to bring our invaluable experience and seamless Virtual Bookstore model to the University of Wisconsin-Milwaukee to launch the first-ever UWM Virtual Bookstore announced their latest partnership today with the University of Wisconsin-Milwaukee. The seasoned Virtual Bookstore professionals were chosen by the University to develop UWM’s first-ever Virtual Bookstore that will launch at the end of fall semester. The University’s 28,000 students will receive free two-day shipping on all orders placed through the UWM Virtual Bookstore without having to pay pricey membership fees.’s premier internet pricing model has the ability to adjust textbook prices based on actual market pricing, making certain that students are saving as much money as possible. UWM students are expected to save up to 60 percent on their textbooks and materials, with potential yearly savings of $480 per student.

“ is thrilled to bring our invaluable experience and seamless Virtual Bookstore model to the University of Wisconsin-Milwaukee to launch the first-ever UWM Virtual Bookstore,” says Matt Montgomery, President and CEO of “Virtual Bookstores are the most efficient and cost effective way to deliver books to students, allowing students to bypass waiting in long lines and enduring high textbook prices.”

“We are very excited about the new relationship between UWM and This partnership will enhance student success by making textbooks and course materials more affordable for students,” said Michael Laliberte, UWM’s vice chancellor for Student Affairs. “Additionally, this new model will provide students with added incentives to reduce their costs of purchasing textbooks."

To compliment the UWM Virtual Bookstore, has created an exclusive rewards program for UWM students, faculty, parents, and alumni. Students are rewarded with Virtual Bookstore in-store credit for purchases they would already be making from a variety of over 300 popular online retailers. It is currently the only rewards program to offer students a way to earn free textbooks. will also be providing the University with textbook scholarships, general scholarships, event sponsorships and campus promotions.

In addition to the UWM Virtual Bookstore, is implementing the Store@UWM that will be housed in the University’s Student Union. The store will be fully staffed with employees to assist students in the ordering of their textbooks and materials. Students can place orders, pick up orders, sell textbooks and return textbook rentals at the Store@UWM or order online through the UWM Virtual Bookstore 24-7-365 to have their textbooks and materials delivered directly to their doorstep.

“This program offers savings to students that just wouldn’t be possible with a brick and mortar bookstore,” said Scott Peak, UWM’s executive director of Auxiliary Services. “Schools across the county are going to be moving to online book sales because it is so cost-effective. With the traditional model, bookstores spent large sums shipping books they didn’t always sell and that cost got passed on to customers. This new model is student-friendly and ensures the only books being shipped are those students want and need.”

“Virtual Bookstores are the future of higher education,” adds Matt Montgomery.

The UWM Virtual Bookstore is the first of its kind for the University. The Virtual Bookstore Program currently serves as the official bookstore for over 150 schools nationwide.

About is a premier retailer of new, used and electronic textbooks for sale or rent, study materials and book buyback services. The website launched on July 2nd, 1999, the birthday of an original investor of the company, Dave Thomas of Wendy’s and pioneered selling used textbooks online. Unlike other dot-com companies at the time,’s executive team brought with them invaluable experience in their industry. The company has repeatedly found success in their ability to be agile and innovative adapting to the ever-changing market.’s mission is to set online bookstore industry standards for savings, selection, convenience and customer service as expressed in its slogan “Textbooks Easy. Fast. Cheap!”

About the Virtual Bookstore Program

The Virtual Bookstore Program enables colleges, universities and K-12 schools to streamline their textbook fulfillment processes and turn them into profit centers while allowing students to obtain all of their course materials through an online virtual bookstore. Since 2002, the company has perfected their Virtual Bookstore model, accompanying it with proprietary software that is second to none in the online textbook industry. The Virtual Bookstore Program currently serves as the official bookstore for over 150 schools nationwide and that number continues to grow each year.

About UWM

As Wisconsin’s only public urban research university, UWM has established an international reputation for excellence in research, community engagement, teaching and entrepreneurism. UWM educates more than 28,000 students on an operating budget of $705 million, including federal financial aid passed through to students. The Princeton Review named UWM a “2015 Best in the Midwest” university based on overall academic excellence and student reviews. An engine for innovation in southeastern Wisconsin, UWM's economic impact is more than $1.5 billion per year in Wisconsin alone.

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