Dallas, Texas; Seaside, Calif. (PRWEB) June 13, 2014
The virtual video value chain (an ecosystem connecting CDN, desktop, mobile and multi-screen ad networks, ad serving tech, programmatic inventory clearing systems, robust software platforms supporting consumer facing and enterprise centered video, plus IPTV/OTT/VOD solutions, CMS workflow and transformation, media players, encoding, processing, content discovery (including navigation and social conversation), security, optimization and analytics shape a highly integrated global marketplace worth $16.5 billion in 2014 receipts.
The U.S. component to the value chain grew at a CAGR of 42.2% (2006 – 2013) compared to a 35.7% global figure. Synchronizing growth explains unfolding opportunities worldwide as linear video migrates deeper into virtual networks linking vendors across multiple geographies and screens, as described in this multi-disciplinary product, services and business performance report produced by research.
This 700+ page edition, Virtual Video Value Chain 2014 – 2017: Ecosystem Operations and Analytics merges exclusive, extensive primary quantitative research highlighting each value chain entrant, product suites, pricing modules, revenue (post any partner or publisher payout), inventory cleared, served or managed with geographic coverage, comparative sector growth rates and business model implementations.
Operational analyses furnish number of accounts, MRR, fill rates, billings and billing models (i.e. CPM, CPC, CPCV), impressions delivered or cleared (by format and region of the world), business model constructs, publisher payout percentages, core competencies, revenue (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.
Value chain principals include Akamai, Limelight Networks, Level 3, Verizon/Edgecast, CDNetworks, ChinaCache, Octoshape, Brightcove, Ooyala, thePlatform, Kaltura, TiVo/DigitalSmiths, Piksel, Neulion, Adobe Primetime, RAMP, adRise, BrightRoll, BlackArrow, Tremor Video, SpotXchange, AOL/Adap.tv, DG/MediaMind, Freewheel, YuMe, Buzz City, Amobee, JumpTap, Madhouse, Mobclix, InMobi, Encoding.com, Sorenson, Taboola, JWPlayer and many more.
This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.
Table Of Contents
Executive Summary 1
Section One 11
Section Two 36
Executive Forum: Sector Q & A’s 101
Section Three 167
Executive Forum: Sector Q & A’s 205
Section Four: 324
Executive Forum: Sector Q & A’s 413
Section Five: 573
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Executive Forum: Sector Q & A’s 682
Aditic (A Division Of Sofialys) 695
Casee (Owned By Velti) 717
Komli Mobile 733
Mobclix (Owned By Velti) 746
Mobile Posse 749
Opera Mediaworks 767
Rhythm Newmedia 775
Strike Ad 787
Verve Mobile 797
Xad, Inc. 806
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