Viscira® Capitalizes on Growing Demand for Innovative Congress Booth Solutions Within the Pharma Industry
SAN FRANCISCO (PRWEB) October 31, 2018 -- Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, has seen a significant uptick in the demand for its congress and trade show booth solutions in 2018. The increase in demand has coincided with a need for exhibits that span both branded, promotional campaigns, as well as unbranded communication platforms. For example, these unbranded experiences might focus on a client’s commitment to a particular therapeutic area or highlight their pipeline of molecules in various stages of clinical development.
Congress meetings and conventions continue to represent a great opportunity for life sciences companies to create brand awareness and communicate critical messaging to key decision makers and influencers. Viscira is often tasked with developing engaging and memorable booth exhibits that drive as much customer traffic as possible and help clients stand out from their competitors - including leveraging the latest in digital and interactive technology.
“We have seen a significant increase in demand this year from our clients for convention booth solutions that incorporate interactive experiences like next-generation touch-screen panels that utilize new display technology, and immersive virtual reality (VR) and augmented reality (AR) exhibits,” explains Rick Barker, CEO of Viscira. “We are also now being asked to design and develop the entire, end-to-end booth experience, and to develop programs that clients can leverage multiple times over the course of the year even outside of the convention setting. This results in a greater ROI on their marketing spend on these innovative experiences.”
Thus far in 2018, Viscira has delivered approximately 50 custom convention booth solutions for various clients. This represents a roughly 30% increase from last year. This includes deployments of convention solutions for clients at locations across both the US and Europe. The company expects the demand for its congress booth solutions to remain strong into the new year.
Viscira excels at developing engaging and differentiated booth solutions that are effective in driving foot traffic, delivering key product messages, and providing unique opportunities for its clients’ staff to interact with conference attendees. These highly interactive programs are created by adapting existing marketing assets or by creating custom, event-specific content. The company also combines its understanding of how to navigate the complicated medical regulatory process with a creative eye toward innovation.
“It is because of this truly holistic approach that we have developed state-of-the-art tradeshow capabilities at the company,” says Gretchen Harwood, Director of Visual Design. “At Viscira, we carefully consider the entire booth experience and work tirelessly to deliver on the client’s goals for success.”
Viscira takes a strategic approach and understands how to leverage the various parts of an experience for the greatest impact, regardless of space limitations. If you would like to learn more about the company’s convention booth solutions, please contact Business Development at sales(at)viscira.com.
About Viscira
Viscira is dedicated to the design and development of digital marketing solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that integrate best-in-class technology to deliver engaging and memorable content via various electronic channels. Viscira is part of WPP, the largest agency holding company in the world. For more information, please visit the company’s website at http://www.viscira.com or contact Noёl Ashekian at (617) 429-0834.
Noel Ashekian, Viscira, http://www.viscira.com, +1 617-429-0834, [email protected]
Share this article