Viscira® Celebrates San Francisco Design Week

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Company Selected to Host Two Creative Programs as Part of SF Design Week 2019

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We are excited to have been selected once again to host two Design Week programs at our office. We are passionate about high-quality digital design and the impact it can have on healthcare providers, patients, and caregivers in our space.

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is pleased to announce its participation in the upcoming San Francisco Design Week, which will be held June 20-28, 2019. SF Design Week is the largest design festival in the Bay Area, which spans Silicon Valley, the city of San Francisco, the East Bay, Marin, and beyond. Each year the festival brings together over 50,000 designers, trade professionals, nonprofits, entrepreneurs, and business leaders for a week-long series of events, lectures, panel discussions, and studio visits.

Viscira was selected to host two unique programs that will take place at its SF headquarters at 909 Battery Street. These events are described below:

1. Designing for AR in Healthcare: A Guerrilla Design Workshop – June 24th

This hands-on workshop will allow participants to explore the future of augmented reality (AR) in the healthcare industry. After a brief introduction to AR design, attendees will be divided into small teams and will be given a design challenge and 90 minutes to ideate, design, and prototype a solution. Each team will present their idea to the full group. The workshop is designed to be a fun exercise in the emerging field of AR for both newbies and experts alike.

2. Crafting a Meaningful Trade Show Experience – June 26th
Viscira will host a 60-minute panel discussion focused on interactive and environmental design for trade show environments. The panel discussion will address the elements that go into creating an engaging user experience for a trade show. The panel will also touch upon how to balance stakeholders’ goals, booth vendor requirements, and design best practices to create an exhibit that meets everyone’s needs.

The panel will be moderated by Richard Luong, a seasoned Art Director and Designer with over 15 years of advertising experience, who currently works at Viscira on the Visual Design Team.

In addition to panelists from Viscira’s own Design and Animation Teams, the panel will also include:

  • Alan Wolf, co-founder and President of California Model & Design Group, Inc. Founded in 1982, CMD’s main focus is model making and prototyping for industrial design, architecture, advertising/photography, and litigation. Alan is also an adjunct professor of Industrial Design at California College of the Arts and a founding member of the Association of Professional Model Makers.

“We are excited to have been selected once again to host two Design Week programs at our office. We are passionate about high-quality digital design and the impact it can have on healthcare providers, patients, and caregivers in our space. Our events sold out last year and we expect to have a stellar turnout for this years’ events,” said Gretchen Harwood, Director of Visual Design at Viscira.

There is a small admission charge for participation in the SF Design Week events at Viscira. All proceeds collected from the events will be donated to charity. To purchase tickets or for more information, visit the SF Design Week website.

About San Francisco Design Week
SF Design Week is a community event led by a team of advisors and a core committee that represent the diversity of design disciplines in the Bay Area. The event is produced by AIGA SF, the professional association for design, a 501c3 and the oldest and largest membership association for professionals engaged in the discipline, practice, and culture of designing.

The San Francisco chapter of AIGA is one of the biggest and most active in the country. Run by Executive Director, Dawn Zidonis, and a volunteer board of directors including President Brett Wickens, the organization celebrates design and provides unparalleled opportunities for networking within the local design community and a variety of resources to advance professionalism and broaden knowledge. AIGA SF’s events stimulate discourse and enrich the collective experience of design.

About Viscira
Viscira is dedicated to the design and development of digital marketing solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that integrate best-in-class technology to deliver engaging and memorable content via various electronic channels. Viscira is part of WPP, the largest agency holding company in the world. For more information, please visit the company’s website at http://www.viscira.com or contact Noёl Ashekian at (617) 429-0834.

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Noel Ashekian
Viscira
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