Visitors, Sessions and New Users Rising At Santa Ana Municipal Website Created by 360Civic

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360Civic, an Orange County based company that provides web development and technology services to public sector entities, recently completed work on a new municipal website for the city of Santa Ana, California.

360Civic, an Orange County based company that provides web development and technology services to public sector entities, recently completed work on a new municipal website for the city of Santa Ana, California.

Since the site launched in November of 2018, all of the statistics by which successful websites are measured are trending in a positive direction:

  •     Total sessions have increased 21%
  •     Time spent on the site by visitors is up 47%
  •     The number of users has increased nearly 12%
  •     The number of new users has increased by 14%
  •     The number of pages visited on the site is up 79%
  •     The bounce rate has dropped 40%

The site also boasts a new-look design and improved navigation to help residents and other visitors quickly find the information they need. It will also adjust more efficiently to accommodate mobile phone and handheld device users.

“Our approach was to not just redesign the site but to be certain it meets the needs of those who rely on it,” said 360Civic CEO Bridget DiRico. “For each municipal project like this we get to know the community, its residents, and what makes it special, and that impacts every decision we make through the development process.”

“The website redesign was inspired by our quest to create the best online experience for our residents and surrounding communities,” said Jack Ciulla, Chief Technology Innovations Officer for the City of Santa Ana. “We’re delighted that its upgraded look and more efficient navigation have been so well-received.”

About 360Civic
School districts, utilities, and municipal, state and federal government departments have requirements different from those in the private sector. However, they share one common aspect – the desire for projects to be completed on time and on budget through a company that is easy to work with before, during and after the job is done. 360Civic approaches every project with these objectives in mind, and our success is exemplified by the short and long-term contracts we have fulfilled with state and federal entities, school districts and superior courts. For more information, visit http://www.360civic.com

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David Hofstede
360Civic
949-916-9120 Ext: 600
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