Visual Data Systems Launches GuestAdVantage™ for Vacation Rental Managers

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GuestAdVantage™ Developed to Help Vacation Rental Managers Improve Customer Loyalty and Retention With Game Changing Vacation Planning, Communications and Rewards Functionality

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GuestAdVantage Developed By Visual Data Systems

"GuestAdVantage™ is transforming how professional vacation rental managers maximize loyalty and engagement throughout the entire lifecycle of the guest,” stated Paul Herman, Founder of Visual Data Systems.

Visual Data Systems, the leading independent provider of custom website design/development, online marketing services and reservation system integration for the vacation rental industry, is pleased to announce the launch of GuestAdVantage for Dunes Realty under the branding of MyDunesEscape. Dunes Realty, a long-time partner of Visual Data Systems, provides professional vacation rentals and real estate sales in Garden City Beach, South Carolina.

GuestAdVantage™, which is the first and only guest retention and loyalty program platform in the vacation rental community, was developed to help professional vacation rental managers like Dunes Realty increase guest loyalty and retention by comprehensively managing the guest lifecycle.

The GuestAdVantage™ platform accomplishes this by allowing vacation rental managers to provide their clients with tools, coupons and even rewards that reside within an exclusive members-only portal imbedded into their websites. The GuestAdVantage™ portal allows vacationers to better plan and execute their vacations by providing a secure area for members to communicate and interact with their entire traveling party and the rental manager, use exclusive vacation planning tools for itinerary planning and access vital information about their reservations.

“GuestAdVantage™ is transforming how professional vacation rental managers maximize loyalty and engagement throughout the entire lifecycle of the guest,” stated Paul Herman, Founder of Visual Data Systems. “With new-guest acquisition costs at a premium, the GuestAdVantage™ system is extremely effective at building brand loyalty and engagement with/for both the lease holder and all guests in the vacation party. Whether the interaction be Web, mobile Web, or App, for each key moment in the guest relationship - prospect, pre-arrival, arrival, stay, post stay and rebooking - GuestAdVantage™ is a valuable asset for the property manager and guest. Simply, a rebooked guest costs about 1/6th of the cost of new acquisition. We are delighted that our long-term partner, Dunes Realty, has adopted this game changing paradigm as the core of their guest loyalty strategy.”

Ryan Swaim, General Manager of Dunes Realty added, “We are very excited to be the first vacation rental management company to be up and running with GuestAdVantage™. Our branded version, MyDunesEscape, is off to a great start with hundreds of new and returning guests signing up within the first few days. The tools offered to them through GuestAdVantage™ will not only help bring the fun back into planning their vacation, but will also provide Dunes Realty with the ability to better communicate with our guests and prospects in order to build brand loyalty.”

Some highlights of GuestAdVantage™ are:

  •     Responsive Design Guest and Client Portals.
  •     Ability for vacationers to invite other travelers to join in planning and organizing their vacation.
  •     Secure portal communications for guests. Guests can communicate with each other, as well as with the vacation rental manager.
  •     Exclusive vacation planning and guest management tools such as group calendars, task management, to-do lists, view past vacations, make secondary payments online and more.
  •     The ability to enter exclusive member discounts and coupons.
  •     The ability for Vacation Rental Managers to reward guests for their loyalty through an optional, customized rewards based system.
  •     Auto-email functionality: pre-stay, post-stay, balance due, and abandoned shopping carts and more.
  •     Continuous consultation with Visual Data Systems specialists on how to increase guest loyalty.
  •     Custom reporting features.
  •     Custom platform branding.

About Visual Data Systems

Visual Data Systems, based in Columbia, Maryland is the leading independent supplier of website design and software integration, managed email marketing, search engine promotion, online surveys, online marketing tools, and consultation for the vacation rental industry. Founded in 1993, Visual Data Systems has clients throughout North America and was a pioneer in bringing real-time online bookings to the vacation rental industry. Visual Data Systems supplies clients across all industries (non-profit; ecommerce; real estate; healthcare) with a variety of innovative products that lead them to online marketing success. For more information, please go to or call 410-964-8665.

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Mark Randle
Visual Data Systems
410-964-8665 Ext: 253
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