Visual Data Systems Announces Robert Gray Will Lead Boomerang Platform Launch

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Visual Data Systems is thrilled to announce that Robert Gray will be leading the launch of Boomerang, a robust feature suite for vacation rental and travel providers. Boomerang, which will be available at the Core and Core Plus levels, helps providers generate success in gaining vacation bookings, interacting with guests, and boosting site visibility.

Visual Data Systems
We are pleased to welcome Robert home! The entire VDS team is very excited to have Robert back in his new roles with Visual Data Systems, stated Paul Herman, CEO & Founder of Visual Data Systems.

Visual Data Systems, a leader in website design, software integration, and online marketing services for vacation rental and related industries, is pleased to announce that Robert Gray will be spearheading the implementation of Boomerang, an extensive web-based booking, marketing, and communication platform that equips vacation rental and travel providers with the tools to attract vacationers and keep them coming back.

In his return to Visual Data Systems, he will assume the title of Executive Vice President of Sales & Business Development. Having worked in all phases of the vacation rental industry (property management, software, and web), Robert brings an immense wealth of knowledge and experience to Visual Data Systems and its clients.

"We are pleased to welcome Robert home! The entire VDS team is very excited to have Robert back in his new roles with Visual Data Systems,” stated Paul Herman, CEO & Founder of Visual Data Systems. “Robert's breadth and depth of industry experience amplifies our continuing commitment to bringing the best online marketing tools and results to our clients. With the launch of Boomerang and the return of Robert to the team - this is certainly a great time to be a VDS client."

Robert Gray has been in the vacation rental industry since 1994 and has worked in a variety of roles as a property/rental manager as well as working for key industry vendors. He has previously served as the Resort Controller at the Litchfield Beach & Golf Resort as well as spending six years with Dunes Realty in Garden City, SC. As General Manager of Dunes Realty, Robert helped manage over 1,000 vacation rentals. On the vendor side of the industry, Robert has been the Director of Marketing for Instant Software (now part of HomeAway Software), one of the largest providers of software to the vacation rental industry. He also worked for Visual Data Systems in various sales and marketing roles before becoming Vice President for over two years. For the last 15 months, Robert has served as the Vice President of Business Development for a start-up industry vendor.

“I am very happy to have the opportunity to return to Visual Data Systems and to once again work with all the great VDS team members and their clients,” stated Robert Gray. “The opportunity to help launch the Boomerang platform which will bring a wealth of tools to professional vacation rental managers, allowing them to further build their brand, increase client interactivity and communications, and increase their percentage of returning guests is something that I am very excited to a part of.”

Robert will be leading the charge of Boomerang, which will deliver the most comprehensive guest and owner feature suite in the industry. Boomerang aims to boost success in generating vacation reservations, communicating with guests, and increasing site visibility.

Boomerang is available at the Core and Core Plus levels. With Core, which comes standard, providers receive a responsive website with CMS, SEO Readiness program, VDS booking engine and tools, communication suite, reporting, and vacation planning tools.

With Core Plus, providers can add the following features: guest loyalty & rewards integration, advanced auto emails, Encore email marketing services, OwnerNet, MyBrochure, Survey Scout, and online marketing services such as PPC and SEO.

About Visual Data Systems

Visual Data Systems, based in Columbia, Maryland, is a leading supplier of online marketing, technology, and consultation. Founded in 1993 with extensive experience in the vacation rental industry, Visual Data Systems has clients throughout North and Central America and the Caribbean. Visual Data Systems supplies clients with design services, online marketing tools including online survey management, managed email solutions, search engine optimization and marketing, integration with rental/property management software, and business and technology consultation. Visual Data Systems can be found online at and can be reached via email at marketing(at)VisualDataSystems(dot)com or via phone at 410-964-8665.

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since: 10/2008
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