Social Media Measurement Guide Helps Marketers Prove Success

New guide from Vocus helps marketing teams tie social media activity to real business outcomes to measure ROI

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Vocus Marketing Cloud
Our guide will help marketers prove the business case for social media, beyond soft metrics like follower counts and visits.

Beltsville, MD (PRWEB) September 26, 2013

Vocus (NASDAQ: VOCS), a leading marketing cloud provider, has released a new guide: How to Track and Measure Social Media Marketing. The free guide helps businesses of all sizes track and measure their social media campaigns, and tie the results to real business outcomes.

As businesses begin to ‘crack the code’ of social media, bigger results and recognition await marketers who can analyze, track and report social media’s contribution to their company’s bottom line. However, this data comes from multiple sources and marketers need help to integrate it, compare it and connect it to their business systems.

“Marketers feel they’re getting results from social media, but the statistics to convince executives aren’t easy to create,” says Mark Gambill, Chief Marketing Officer at Vocus. “Our guide will help them prove the business case for social media, beyond soft metrics like follower counts and visits.”

The Vocus guide includes tactical advice from several social media measurement experts, including web metrics guru Marshall Sponder, Christopher Penn of SHIFT Communications, and Google’s Analytics Evangelist Justin Cutroni.

Topics covered include:

  •     A walkthrough of essential social media metrics and KPIs
  •     A beginner’s guide to essential Google Analytics features
  •     Attribution modeling to discover which actions lead to outcomes.
  •     Network-specific metrics for Facebook, Twitter, Google+, LinkedIn and Pinterest.

The guide is available to download free at http://www.vocus.com/blog/social-media-measurement-guide.

About Vocus
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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How to Track and Measure Social Media Marketing Guide

How to Track and Measure Social Media Marketing Guide