“By its very nature, the product we sell has no distinguishable physical characteristics – so it is very important to be able to differentiate ourselves by creating intangible attributes that appeal to our customers..." - Neville Ravji CEO Volterra Energy
Houston, TX (PRWEB) March 15, 2017
The organizers of CHARGE Energy Branding Conference and the management of Volterra Energy announced that Neville Ravji, CEO of Volterra Energy, has been invited as one of the keynote speakers at the second annual CHARGE Conference to be held on the 9th and 10th of October, 2017 in Reykjavik, Iceland. The CHARGE conference brings together key figures in the global energy industry to discuss branding issues and ideas in energy and allied industries.
In September of 2016, CHARGE became the world’s first energy branding conference, featuring keynote speeches from Jim Rogers, former CEO of Duke Energy; Dr. Kevin Lane Keller, noted brand expert at Dartmouth University; Dr. Fridrik Larsen, CEO of LarsEn Energy Branding; and Nick Gorgolione, the former senior brand manager of Vodafone amongst others. Over 250 energy leaders from 27 countries attended the 2016 conference.
Among this year’s keynote speakers is Neville Ravji, CEO of Volterra Energy in Houston, TX. Neville has been working in the energy industry since 1997 and co-founded Tara Energy in 2002 when energy deregulation was beginning to take hold in Texas.
Neville has strived to bring energy to consumers through a bottom-up approach that involves understanding customer needs by creating macro and micro segments and then providing products that meet these needs and backing them with a fanatical focus on top notch customer service. Under his leadership, Volterra Energy is successfully executing a multi-brand strategy aimed at various niches, with a special focus on the South Asian market. The company’s brands include Discount Power, Power Express and Volterra Energy.
The products and services offered by Volterra Energy have made them one of the fastest growing companies in the United States. “By its very nature, the product we sell has no distinguishable physical characteristics – so it is very important to be able to differentiate ourselves by creating intangible attributes that appeal to our customers. At Volterra, we have managed to do this very successfully, mainly because of a very experienced and talented team that understands the customer very well. I am looking forward to speaking to my industry peers at CHARGE and sharing our story.”
Dr. Fridrik Larsen chairman of CHARGE Energy Branding Conference said “Volterra Energy is among the few energy companies in the world that have done an outstanding job in identifying segments that they understand and can relate to. The conference is about how energy companies need to connect to the minds and hearts of consumers to be able to participate in the market today and Volterra and its brands are a great example of this.”
About Volterra Energy LLC
Volterra Energy LLC is a retail electricity provider based in Houston that focuses on delivering electricity “with a heart” to residential and commercial customers. The Volterra Energy portfolio includes Discount Power and Power Express, which are both retail electricity provider brands tailored to specific consumer needs. Discount Power ranked as the fastest growing retail energy provider in Inc. Magazine’s 2016 list of the fastest growing private companies in America. The Volterra Energy brands provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. Learn more about Volterra Energy LLC by visiting us online.
About CHARGE Energy Branding Conference:
CHARGE is a global energy branding conference to be held in Iceland October 9-10 2017. It is the first and only conference in the world to have a clear focus on the branding for energy and related industries. Situated half-way between N-America and Europe, the conference brings together decision-makers showcasing the best approaches to harnessing consumer power from around the world. For further information visit http://www.branding.energy