“In light of the current global discourse and crippling fear from the spread of COVID, Be The One launches to inspire a sense of hope, collective responsibility and conversation around creating the future we all want and desire-- together,” said Hazami Barmada, Founder & CEO, Humanity Lab Foundation
SAO PAULO (PRWEB) May 21, 2020
Global brands and international pop stars, Brazilian singer IZA and American singer Maejor, join to launch a global campaign aimed at mobilizing people around the world in support of the United Nations Sustainable Development Goals and to inspire a movement of social change and public good.
The online global launch (taking place at 1pm EST | 2pm Brazil) -- organized by the Humanity Lab Foundation in partnership with Warner Music and in collaboration with the United Nations Brazil, UNESCO, United Nations Refugee Agency (UNHCR) Brazil, and the World YMCA-- aims to be a powerful moment to galvanize conversations around the urgent action needed to solve complex social and political challenges.
Intended to build on the success of the ambitious 2030 Sustainable Development Agenda (“Sustainable Development Goals”), which drew on the voices of millions of people prior to their adoption in 2015, Be The One leverages creative media partnerships, to make the Sustainable Development Goals more accessible, easy to understand, and relatable to people and organizations around the world.
The Be The One campaign launch will also serve as the global premiere of a new pop song, “Let Me Be The One”, featuring award-winning international singers Iza and Maejor, that will serve as the theme song for the campaign.
“We believe that music has the power to unite, promote changes and touch people's lives. For that reason, we are extremely happy with this partnership with the Humanity Lab Foundation, in support of the United Nations. We are proud to be part of this campaign and, also, contribute to the launch of the track ‘Let Me Be The One’. We trust that it will help spread this message of union and solidarity that we truly believe in and which the world needs the most in these difficult times. I'm grateful to IZA and Maejor for giving their voices to this cause,” said Sergio Affonso, president of Warner Music Brazil.
Through innovative programming, Be The One facilitates civic engagement and mobilizes action to solve complex global challenges, including equity, gender equality, ending poverty, ending conflict, promoting peace, climate action and human rights. Be The One unites people, businesses, governments, and civil society around a shared vision to achieve a better world, by providing the tools and community to unlock purpose and human capacity to create lasting change.
“Real change will come only from the participation and contribution of all: governments, companies, civil society organizations, and individuals,” said the Resident Coordinator of the United Nations in Brazil, Mr. Niky Fabiancic. “Especially now, in face of the Covid-19 crisis, it is clear that we will only be able to rebuild our lives if we cooperate, and by working together we can rebuild a better version of the world, with more unity among peoples, more equality and justice, better health and education systems, and more respect for the environment.”
Coinciding with the United Nations World Day for Cultural Diversity for Dialogue and Development, Be The One and Let Me Be The One aim to harness the power of music and art to inspire social change and connect people across languages, geographies, and cultures.
“Today, we celebrate the World Day for Cultural Diversity for Dialogue and Development during an unprecedented global pandemic. The current crisis must lead to new efforts to increase the resilience and sustainability of the cultural sector, while highlighting the importance of heritage, museums and creativity. Culture makes communities resilient. It contains a wealth of knowledge for addressing environmental challenges. It powers innovation, creativity and economic growth. It is a foundation for social cohesion and equity. Each of us has the power to create the future we want. Culture is the key to unlocking this better future, and this is what we celebrate and champion today,” said Mr. Ernesto Ottone Ramírez, Assistant Director-General for Culture of UNESCO, partners of the Be The One Campaign.
Conceived and curated by Hazami Barmada, Be The One is organized by the Humanity Lab Foundation. Since 2017, the Humanity Lab Foundation has hosted initiatives in partnership with the UN Office for Partnerships and the Office of the President of the 73rd United Nations General Assembly to amplify global engagement around the Sustainable Development Goals.
“In light of the current global discourse and crippling fear from the spread of COVID, Be The One launches to inspire a sense of hope, collective responsibility and conversation around creating the future we all want and desire-- together,” said Hazami Barmada, Founder and Chief Executive Officer of the Humanity Lab Foundation. “”Hope” is not a strategy, the world needs more than hope. We are living in times of grave injustice, human rights violations, and a planet that is deeply impacted by climate change. At the Humanity Lab Foundation, we are committed to creating thought-leadership that challenges the systems that are not working and create programming to forge a new way forward based on equity, equality and empathetic leadership. We believe in the power of every-day people to be that change.”
As part of Be The One, the Humanity Lab Foundation will offer a Harvard-designed Adaptive Leadership and Change Management Masterclass to 100,000 individuals and organizations by May 2021. The online class will help business and civil society leaders navigate uncertainty and adapt to rapid needs in the development sector.
Year-round, Be The One will create educational and advocacy initiatives to build a localized movement around action. On-going engagements will be facilitated in collaboration with campaign partners and spearheaded by campaign brand ambassadors, IZA and Maejor.
Let Me Be The One official music video features a cast of diverse people with an aim of highlighting diversity and inclusion that is central to the campaign. With the support of the United Nations Refugee Agency in Brazil, cast members represent refugee, homeless, disability, LGBTQI+, elderly, indigenous, body-positive and international communities. Featured diversity includes cast from 14 countries including China, Palestine, Syria, Venezuela, Congo, and the Amazon.
Link to the Be The One Website: betheone.care
For further information on the campaign, please contact Hazami Barmada, CEO of Humanity Lab Foundation, hazami@humanitylabfoundation.org
For further information on the song, please contact Beatriz Von Zuben, Press Coordinator from Warner Music Brazil, beatriz.vonzuben@warnermusic.com
For further information on UN Brazil, please contact Isadora Ferreira, isadora.ferreira@un.org
