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WaterField's New Hybrid Hip Sling Bags Modernize an Old-School Favorite with iPad Pockets and a Professional Look

WaterField Designs unveils its community-designed Hip Sling Bag collection, upscale practical packs with interchangeable straps that offer the versatility of either a belt bag or a trendy crossbody. Three sizes carry the minimum up to an iPad plus essentials, and the bags' premium full-grain leather and waxed canvas or ballistic nylon present a sophisticated look.


News provided by

WaterField Designs

May 18, 2021, 00:25 ET

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The Hip Sling Bags — sizes Full, Compact, and Mini
The Hip Sling Bags — sizes Full, Compact, and Mini

SAN FRANCISCO, May 18, 2021 /PRNewswire-PRWeb/ -- San-Francisco's WaterField Designs engaged over 700 customers to collaborate on the design of the new Hip Sling Bags, sleek, contemporary takes on the traditional waist pack with interchangeable straps so users can wear them belt-bag style or over either shoulder as a fashionable sling.

A plush-lined pocket stores eyeglasses, double zippers allow multi-angle access, and an innovative strap system fastens with a self-finding magnetic Fidlock buckle. Full-grain leather with waxed canvas or ballistic nylon satisfies survey participants' foremost desire for a professional look, and three sizes accommodate everyone from the minimalist to those who require a protective pocket for an iPad plus space for a day's essentials.

The upscale look, our flexible strap system, and the sizes that include padded iPad compartments, really differentiate these from other hip bags.

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VIDEO: Hip Sling Bag

"The great thing about involving customers in our design process is that we gain insights we otherwise wouldn't," said company owner, Gary Waterfield. "Whether they called it a waist bag, bum bag, crossbody bag, fanny pack, or whatever…customers overwhelmingly requested a professional-looking version. We discovered that the vast majority want the flexibility to wear their hip bag as a sling and that many plan to carry an iPad and/or a Nintendo Switch. The refined look, flexible strap system, and two sizes with padded iPad compartments, really differentiate these from other hip bags."

To address the various use cases customers described, WaterField designed three sizes and two dual-compartment styles. Four pockets in the spacious main compartment of the Full and Compact Hip Sling Bags include a padded pocket for an iPad mini (Compact) or a 10.5-inch iPad Pro (Large) and a padded, scratch-free zippered pocket for glasses or other delicate items.

The Mini Hip Sling Bag is ideal for the minimalist who prefers the hands-free convenience of a waist belt or sling to overstuffed pockets. Large pleats keep the Mini slim enough to hide under a jacket while holding just the bare essentials and expand the bag's capacity by 50% when needed.

All three sizes share the unique features of a gold, water-repellent liner that makes it easy to locate items, moisture-wicking padding on the back for comfort, high-quality metal hardware, waterproof zippers, and a 12-inch leashed key fob that keeps keys safely tucked in their own pocket and extends far enough to allow keys to be used without detaching them from the bag. For ultimate flexibility, users may choose from two hi-tech, easy-to-adjust straps: a hip-only or an adjustable hip-to-sling strap. Clean design and premium leather accents create the polished look customers sought.

"When I wear our Hip Sling Bag, I love the comfort of empty pockets, the convenient hands-free access, and the security of keeping my valuables close," said Waterfield. "I think we've dialed in a style that people can wear with their heads held high."

The Hip Sling Collection joins WaterField Designs' assortment of sling and crossbody pouches, including the Sutter Tech Sling, the Field Sling, the Sling Pouch, the Marqui Crossbody Pouch, and the Zoom Laptop Crossbody Bag. All WaterField bags and cases are handmade to exacting standards in the company's San Francisco workshop.

Availability & Pricing
Hip Sling Bag
Price: Compact—$169. Full—$179. Hip strap or convertible hip-to-sling strap included. Additional strap: $39.
Colors and materials: All black ballistic nylon (vegan) or black ballistic nylon with black, blue, chocolate, or crimson full-grain leather; all tan waxed canvas (vegan) or waxed canvas with chocolate full-grain leather.
Dimensions & weight: Full size—13 x 8.5 x 3 inches; 1 pound. Compact size—10 x 7 x 2 inches; 0.7 lbs.

Mini Hip Sling Bag
Price: $89. Hip strap or convertible hip-to-sling strap included. Additional strap: $39.
Colors and materials: All black ballistic nylon (vegan) or black ballistic nylon with black, blue, chocolate, or crimson full-grain leather; all tan waxed canvas (vegan) or waxed canvas with chocolate full-grain leather.
Dimensions & weight: 11.5 x 5.5 x .75 inches (expands to 3.5 inches depth when full); .25 lbs.

Pre-order today. Shipping begins May 28, 2021.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to stylishly and responsibly transport their technology. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story."

WaterField Designs, Mini Hip Sling Bag, Sutter Tech Sling, Marqui Crossbody Pouch, Zoom Laptop Crossbody Bag, and SFbags are trademarks of WaterField Designs. Other company and product names may be trademarks of their respective owners. Copyright ©2021. All Rights Reserved.

Media Contact

Heidi Marzke, [email protected], +1 4152970088, [email protected]

Twitter, Facebook

SOURCE WaterField Designs

Modal title

The Hip Sling Bag — Compact size; tan waxed canvas with chocolate full-grain leather
The Hip Sling Bag — Compact size; tan waxed canvas with chocolate full-grain leather
Full-sized Hip Sling Bag in black nylon with blue full-grain leather
Full-sized Hip Sling Bag in black nylon with blue full-grain leather
Compact Hip Sling Bag in black ballistic nylon with black, full-grain leather
Compact Hip Sling Bag in black ballistic nylon with black, full-grain leather
Mini Hip Sling Bag in black ballistic nylon with chocolate full-grain leather
Mini Hip Sling Bag in black ballistic nylon with chocolate full-grain leather
Full-sized Hip Sling Bag interior organization
Full-sized Hip Sling Bag interior organization
Compact Hip Sling Bag interior organization
Compact Hip Sling Bag interior organization
Mini Hip Sling Bag interior
Mini Hip Sling Bag interior
Mini Hip Sling Bag back zippered pocket
Mini Hip Sling Bag back zippered pocket
Hip-to-Sling convertible strap option and moisture-wicking rear padding
Hip-to-Sling convertible strap option and moisture-wicking rear padding
Hip-only and hip-to-sling strap choices
Hip-only and hip-to-sling strap choices
Innovative magnetic, self-finding, Fidlock fastener
Innovative magnetic, self-finding, Fidlock fastener
Interior front pocket key leash keeps keys separate from other contents
Interior front pocket key leash keeps keys separate from other contents
Removable strap detail
Removable strap detail
Full-sized Hip Sling Bag
Full-sized Hip Sling Bag
Compact Hip Sling Bag
Compact Hip Sling Bag
Mini Hip Sling Bag
Mini Hip Sling Bag
Full-sized Hip Sling Bag in sampling of color choices
Full-sized Hip Sling Bag in sampling of color choices
Compact Hip Sling Bag in a sampling of color choices
Compact Hip Sling Bag in a sampling of color choices
Mini Hip Sling Bag in a sampling of color choices
Mini Hip Sling Bag in a sampling of color choices
The Mini Hip Sling Bag in tan waxed canvas and chocolate full-grain leather
The Mini Hip Sling Bag in tan waxed canvas and chocolate full-grain leather
The Hip Sling Bag — Full size; ballistic nylon and blue full-grain leather
The Hip Sling Bag — Full size; ballistic nylon and blue full-grain leather
The Mini Hip Sling Bag in tan waxed canvas in chocolate full-grain leather
The Mini Hip Sling Bag in tan waxed canvas in chocolate full-grain leather
The Hip Sling Bag
The Hip Sling Bag
The Hip Sling Bag — Compact size; tan waxed canvas with chocolate full-grain leather Full-sized Hip Sling Bag in black nylon with blue full-grain leather Compact Hip Sling Bag in black ballistic nylon with black, full-grain leather Mini Hip Sling Bag in black ballistic nylon with chocolate full-grain leather Full-sized Hip Sling Bag interior organization Compact Hip Sling Bag interior organization Mini Hip Sling Bag interior Mini Hip Sling Bag back zippered pocket Hip-to-Sling convertible strap option and moisture-wicking rear padding Hip-only and hip-to-sling strap choices Innovative magnetic, self-finding, Fidlock fastener Interior front pocket key leash keeps keys separate from other contents Removable strap detail Full-sized Hip Sling Bag Compact Hip Sling Bag Mini Hip Sling Bag Full-sized Hip Sling Bag in sampling of color choices Compact Hip Sling Bag in a sampling of color choices Mini Hip Sling Bag in a sampling of color choices The Mini Hip Sling Bag in tan waxed canvas and chocolate full-grain leather The Hip Sling Bag — Full size; ballistic nylon and blue full-grain leather The Mini Hip Sling Bag in tan waxed canvas in chocolate full-grain leather The Hip Sling Bag

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