Chhoda Recently Shares the Importance of Employing an EMR to Facilitate the Marketing Process of a Practice

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Electronic medical record (EMR) expert, Nitin Chhoda, said hat practitioners that don’t utilize a follow up marketing may as well save their money and give up. He recently shared how it is an essential part of building a practice – why follow-ups are required, and how an EMR can help accomplish the task.

physical therapy scheduling

In the follow up phase, the EMR allows the clinician to monitor responses and note which individuals require a reminder, a physical therapy scheduling software that will greatly help.

“Potential patients are just as busy as the physical therapists they see. They may put your marketing materials to the side, intending to read them later, then become involved in the everyday business of work and family,” said Chhoda. “You have to remind them that you can ease their pain, save them money, and provide the services they need. To do that, you must contact them and follow up to ensure they received your message.”

Chhoda noted that an electronic medical record contains a wealth of functionality, including the means to contact potential clients via mail, email, phone, text and voice message. He added that the EMR should be the tool of choice to make initial contact and follow up with an additional reminder. It has the ability to assist clinicians in every step of their marketing campaign, no matter what method they choose.

EMR offers a convenient means of compiling contacts, targeting potential clients utilizing a variety of demographics, and delivering email, phone, voice and text messages. It can track the manner of contact, the message that was sent, and the type of materials that were used. In the follow up phase, the EMR allows the clinician to monitor responses and note which individuals require a reminder, a physical therapy scheduling software that will greatly help.

Chhoda said that the 21st century patient is inundated with information at work and home from TV, radio, email, the Internet and their mobile devices. It’s difficult to compete with such an overload of data and requires practitioners to provide clients with information they can use, along with incentives.

With EMR and modern technology, therapists can include an array of educational materials, special offers and coupons in their marketing materials. Multiple strategies can be combined for maximum effect.

Chhoda’s new insight offers clinic owners with innovative ways to utilize their EMR, while demonstrating the importance of follow up marketing. Clinician with an integrated and web-based EMR have access to the most innovative system currently available to facilitate the marketing process, attract patients in new ways, and make clinics more profitable.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

About Nitin Chhoda
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and "Marketing for Physical Therapy Clinics" and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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Nitin Chhoda
EMR News
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