Beyond just website technology, Juice Marketing specializes in working with Sage Partners. So we leaned on them to guide us and recommend marketing best practices for our industry and what other technology providers are doing successfully.
Aliso Viejo, CA (PRWEB) February 26, 2015
Juice Marketing LLC, a marketing agency that works with accounting software and technology providers, has announced the launch of a new website for Accordant Company LLC. Specializing in Sage Construction Software solutions including Sage 100 Contractor, Sage 300 Construction and Real Estate, and Sage Estimating, Accordant engaged Juice Marketing to redesign their website to improve SEO, drive more traffic, generate inbound leads, and more efficiently manage the wide range of training events and webcasts that Accordant is known for.
Bob Sandelands, Managing Partner at Accordant, knew it was time to update their aging website. “As fast as technology moves and as quickly as our industry changes, it's important to stay current with our website so that it not only looks professional, but delivers the information, tools, and resources our construction clients want. We didn’t feel like our old website was doing that effectively. The information was there but the layout was dated and the site not well-organized.”
An important factor in choosing Juice Marketing to lead the website redesign project was the industry-specific experience that the Juice team offers. Bob says, “Beyond just website technology, Juice Marketing specializes in working with Sage Partners and technology providers. So we leaned on them to guide us and recommend marketing best practices for our industry based on what some of our colleagues are doing successfully.”
Bob adds that their new website looks great, has a modern feel, and is far easier to navigate on the front and backend. “Making the switch to WordPress was definitely a smart decision. Not only does the new website look fantastic, but it’s far easier to update, edit, and maintain without HTML coding or complex technical training. We have the control and flexibility to implement new ideas and try different marketing strategies to drive traffic and generate leads. We’re already seeing an increase in the volume of inquiries we get from the new website and plan to continue building on that momentum.”
Speclizing in marketing programs for Sage and Microsoft partners, the Juice Marketing team designs websites for the ERP, CRM, accounting and technology industry.
Learn more at http://www.juice-marketing.com/website-design
About Juice Marketing, LLC
Juice Marketing provides simple and cost-effective channel marketing programs to Sage, Microsoft, and SAP partners and business software providers. Their turnkey marketing programs - like marketing newsletters, customer success stories, lead nurturing campaigns, press releases, keyword-optimized blog articles, email marketing, social media coaching, and SEO consulting - helps small business technology providers squeeze the most out of their marketing dollar.
Visit http://www.juice-marketing.com to browse the portfolio of projects, review available marketing programs, or subscribe to their VAR Marketing blog.