Victoria’s Largest Swimwear Retailer Prepares for Holiday Season, Swimwear Galore Revamping Online Store for Vital Relaunch in November

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In preparation for the upcoming festive season, Victoria’s longest standing swimwear retailer Swimwear Galore is currently innovating their website. Along with their massive range, the anticipated new version will include unique features to make finding the perfect beach attire easy.

Swimwear Galore

Swimwear Galore's new site will truly cater for every 'body'.

We are excited to be giving our customers a truly unique experience.

In the last days of October, Victoria’s renowned beachwear superstore Swimwear Galore is working hard to prepare their new website for launch in early November. The upcoming version of the site will have a variety of innovative features to make finding the ideal piece for anyone’s body shape hassle-free. The company’s Marketing Manager Mrs. Caz Skudar says the overhaul is not only in preparation for the upcoming holiday shopping season, but also part of their ongoing quest to provide the best experience to customers, “We understand everybody is different and will be looking for different attributes in their swimwear. The new site is going to allow for a variety of search factors not found on other swimwear sites. We are excited to be giving our customers a truly unique experience.”

Finding the right swimsuit is a daunting task for most as the weather heats up for summer. Taking into consideration body shape and trends, the search for the best beachwear can frustrate shoppers in the real world, let alone in cyberspace where being able to try on the garments isn’t possible.

Luckily, the forward thinking team at Swimwear Galore recognized some hurdles their customers were facing in the hunt for the perfect beachwear for summer. Offering an astonishing variety of swimwear for the entire family, as well as beach accessories, the long-time Australian retailer decided to make shopping at their online store effortless by completely revamping it.

The swimwear megastore is anticipating their relaunch in early November. Mrs. Skudar remarks of the upcoming unveiling, “We’ve come up with some really unique features, of which haven’t been done on any other swimwear website.”

She further explains this by saying they’re working on a “new take at shopping for Mix & Match separates. Shoppers will be able to browse and add their selections, which will then appear at the bottom of the screen.” The user will then be able to coordinate their selected tops and bottom pieces to find the best match.

The marketing manager says she’s proud of another enhanced feature they’re innovating right now called “Shop by catalogue, which will allow our customers to look through and purchase from a major brand’s catalogue range like Seafolly.” Mrs. Skudar also makes mention of their novel Shop By Trend feature, which “will obviously have our own take on the latest trends in fashion.”

Lastly, she mentions one of the current site’s most hailed attributes called Shop By Shape will also be improved upon, “our online store will provide a variety of the most common body issues and offer the perfect match for that body shape.”

The swimwear retailer’s marketing manager takes a moment to remind her customers that there are some fundamentals that won’t change after the new site is unveiled, such as their high level of customer service and “hassle-free returns and exchanges. Ordering with us isn’t just easy, it’s totally risk free!”

Swimwear Galore, one of Australia’s most renowned swimsuit retailers, is preparing to relaunch their website in early November to meet the demands of holiday shoppers. Along with a generous selection of men’s, women’s, maternity, plus-size, children’s and infant swimwear, the revamped site will be packed with enhanced features to make shopping online for the perfect swim gear easier than ever. Mrs. Skudar also says that customers can go into any of their stores before the relaunch for a closer look at their range, “we have outlets in the metro Melbourne areas of Fitzroy, Cheltenham, and Malvern, as well as in Geelong, Sorrento and Mornington.” Visit the current site and sign up to their e-newsletter to be notified of the relaunch.

About Swimwear Galore
Swimwear Galore began 30 years ago with just one small rack of garments in a family owned fabric shop. Since then, it has become Australia’s largest swimwear retailer, offering the latest trends and over 70 of the world’s leading brands all year round.

The key to their success is recognising that every ‘body’ is different, and that every ‘body’ is beautiful, which ensures they cater for all shapes and sizes that provides the most options for the entire family. To learn more about Swimwear Galore, click here.

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Mrs. Caz Skudar, Marketing Manager
Swimwear Galore
+61 (03) 9417 2222
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