Welcome Back to Downtown Napa's First Street

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First Street Napa looks forward to seeing locals and visitors alike this summer

Napa’s premier outdoor shopping and dining destination today announced several initiatives to greet visitors this summer.

“We love our community, and we’re here as partners in recovery,” said Todd Zapolski, managing partner, First Street Napa.

Napa’s premier outdoor shopping and dining destination today announced several initiatives to greet visitors this summer, including the new FSN Recovery Card loyalty program, a bold new #WeLoveYouNapa art wall, and the chance to explore new retail offerings in a safe and meaningful way.

The FSN Recovery Card provides cardholders with access to special perks, promotions and discounts at First Street Napa tenant businesses. All benefits will be listed on the First Street Napa website here: http://www.firststreetnapa.com, and 100% of the proceeds from the purchase of the card will go back to OLE Health, extending First Street Napa’s long-term relationship with the health organization. The card is valid in July and August, and is available to purchase for $50 at http://weblink.donorperfect.com/FSNRecoverycard.

“Our retailers, restaurateurs and wineries have put together some great benefits for the FSN Recovery Card, and we are all looking forward to again welcoming our friends and neighbors to First Street Napa. We’ve implemented extensive protocols to create a safe environment for all,” said Todd Zapolski, managing partner, First Street Napa. “We love our community, and we’re here as partners in recovery.”

When completed, a vivid new mural, created by Napa-based contemporary artist Mikey Kelly, will echo that sentiment. A striking heart and “#WeLoveYouNapa” message will welcome all those who pass by. Kelly uses a mathematical framework to create murals through a repetitious network of hand painted lines. He designed the installation specifically for the site to bring joy as the city reopens.

A few new tenants have opened recently, including contemporary women’s clothing store I-ELLE and pet boutique Milo & Friends. In the coming months, Copperfield’s Books and specialty children’s boutique, Cupcake, will also open. Planned fall openings include the official Napa Valley Welcome Center and Spaces coworking hub.

“There are more ways than ever to shop local here at First Street Napa,” Zapolski added. “Whether via curbside pickup, personal shopping experiences or in-person, our open-air center offers a great diversity of dining and retail options for our guests.”

Additionally, this spring First Street Napa launched a coloring book campaign, offering locals a fun activity while encouraging them to share their creativity with healthcare workers. Three amazing artists created coloring pages inspired by a few favorite First Street Napa icons. The pages were available to download on the First Street Napa Coronavirus dedicated webpage, http://www.firststreetnapa.com/coronavirus/. Ongoing, tenants have been able to connect with locals through “FSN Community Hi’s,” a series of short videos that highlight the people and products that make each business unique.

First Street Napa is also home to Archer Hotel Napa, Brown Estate Wines, Charlie Palmer Steak Napa, Compass Realty, Compline wine bar + restaurant, CYCLESOCIETY, Eiko’s Sushi, John Anthony Family of Wines, Kalifornia Jean Bar, lululemon, Macbella, Makers Market, Mayacamas Downtown, Mecox, Milo & Friends, Napastäk Napa Valley, Napa Valley Jewelers, Overland, Silicon Valley Bank, Sky & Vine Rooftop Bar, State & First by Maris Collective, Tommy Bahama and the Wayfarer, Wade Cellars and Newfound Wines office.

About First Street Napa
First Street Napa is a 325,000-square-foot mixed-use development and artisan collective located in the heart of Downtown Napa. Spanning three city blocks, First Street Napa features space for 45 fashion and specialty retailers, innovative restaurants and wine bars, creative office locations, and Archer Hotel Napa, the tallest building in Napa Valley. First Street Napa’s distinctive retail, agrarian landscaping, approachable dining, and wine country charm make this destination unmistakably Napa. The local community and visitors alike are invited to experience this welcoming reimagination of the historic downtown corridor. For more information, please visit http://www.firststreetnapa.com and follow along @FirstStreetNapa on Facebook, Instagram and Twitter.

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Ashley Teplin
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Aimee Sands
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