“New movers are more receptive than established residents to receive advertisements from local businesses and are five times more likely to become loyal customers at your local salon or spa if you reach them first!” said Steve Goodman, CEO & President of Welcome Wagon.
FORT LAUDERDALE, Fla. (PRWEB) July 31, 2019
National marketing company, Welcome Wagon, offers innovative solutions for local salons and spas to increase their customer base and improve ROI by targeting new homeowners via direct mail and digital marketing services.
“New movers are more receptive than established residents to receive advertisements from local businesses and are five times more likely to become loyal customers at your local salon or spa if you reach them first!” said Steve Goodman, CEO & President of Welcome Wagon. “Our goal is to help local businesses in the salon and spa industries build awareness and lasting relationships with their local community through customized programs including social media campaigns, gift books, postcards, follow-up books, and more.”
By offering a range of marketing solutions, salon and spa owners can connect with new movers through multiple platforms. With studies indicating that 64% of new movers plan to select a new stylist, Welcome Wagon helps salons and spas greet impressionable new movers with compelling offers to build a loyal customer before their competition does. Since salon and spa customers generally rely on customer reviews or seeing the stylist’s work online through pictures of hairstyle, manicure, pedicure, facial, or makeup services, Welcome Wagon’s new mover strategies allow for new homeowners to familiarize themselves with salon and spa services through innovative targeting methods.
Digital marketing solutions help showcase the salon and spa’s artistry through social media and new mover emails. With Welcome Wagon’s digital marketing program, salon and spas can reach new movers through multi-channel online advertising. This allows for salons and spas to secure a complete digital presence targeting a new audience at an affordable price.
Print ads are also a benefit for salon and spa businesses because studies show that 48% of customers who frequent the salon and spa are ages 45+ -- a demographic that may or may not be on social media or other digital platforms. Thus, print marketing ensures visibility among these valued consumers. Delivered upon move-in, the Welcome Wagon gift book secures an exclusive spot for salon and spa businesses by providing them with a full-page ad. Unlike other direct mail marketing companies, with Welcome Wagon’s industry exclusivity promise, businesses don’t have to worry about their competition being on the next page since they are the only salon/spa company featured in the gift book.
With Welcome Wagon representatives across the United States, salon and spa businesses have an experienced professional in their community to work with to customize and plan their direct mail and digital marketing services to reach new customers before their competition.
More about Welcome Wagon
Welcome Wagon was created in 1928 to embody the spirit of warm hospitality and welcome. Now in their 91st year, Welcome Wagon continues this mission, helping to create lasting relationships between new movers and local businesses. Their goal is to assist people in saving money, growing their business, and helping the local economy prosper. For more information on Welcome Wagon, visit https://www.welcomewagon.com/.
For career opportunities, visit https://www.welcomewagon.com/careers/