Welcomemat Services Rides Record-Breaking 2014 Momentum into New Year

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Marketing Franchise Signs 21 Units in 2014, Targets 55 Locations Open by End of 2015

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A lot has changed since 2003, but a fierce dedication to intelligent expansion and supporting partnerships with franchisees who care about the small businesses in their local communities led to a record-breaking year for Atlanta-based Welcomemat Services in 2014. The company set new records for development growth with 21 new franchisee signings and increasing their presence by over 40-percent year-over-year. The brand’s successful 2014 landed them on Entrepreneur’s Franchise 500 for the first time in company history. They show no signs of slowing down, however. In just the first month of 2015, the brand has already signed on four new franchise units taking them over the milestone 50-location mark. The brand aims to end the year with at least 55 open locations.

While traditional marketing strategies such as print and mail are the basis of the company’s approach, social and digital loyalty innovations have helped the brand stay ahead of the pack in the industry and allowed the flexibility to support franchisees in neighborhoods across the U.S. Entering their 12th year, the marketing strategies and technology company that targets people who have recently moved continues to show impressive growth and adaptability. Before deciding to franchise in 2011, the brand laid a solid foundation and developed a model perfect for entrepreneurs who want to improve the small business environment in their local communities.

“We continue to keep our focus and commitment on improving our offerings and supporting our system of dedicated franchisees and the small business men and women they interact with and support on a daily basis,” said Brian Mattingly, CEO and founder of Welcomemat Services. “We’ve seen the success of that strategy and it is clear that Welcomemat Services is primed and ready to continue to improve upon last year’s accomplishments through 2015 and beyond.”

Even more impressive than the pure number of new franchisee signings in 2014 perhaps was the speed and fervor with which new units were brought to life. Of the 21 fresh signings, 18 were also opened within the last year, accounting for more than 85% of the new signed deals. This ability to bring new franchisees onboard and have them up and running quickly has helped spur the brand’s recent success and growth and points to the sustainable nature of the brand’s franchise model and the support structure of the brand’s corporate team.

The company is clearly not resting on its laurels following their recent success. With plans to have an additional 12 franchised units open and operating in 2015, the New Year promises to be one of development and expansion. Specifically, Welcomemat Services plans to begin tapping into the rich markets of Chicago, Charlotte, Atlanta, Washington D.C., and all of California.

“We are ready to build on our recent success and maintain sustainable growth by moving into these new markets,” said Mattingly. “It is always exciting to be able to enter a new market and revolutionize the local small-business landscape.”

Welcomemat Services is more than your run-of-the mill loyalty service or marketing firm; every day they are focused on helping local businesses grow and build within their communities to better compete with the big box stores by giving them access to big data technologies. According to Brian Mattingly, that is what really matters: “We look forward to continuing to help small businesses grow, help new people moving into communities find vibrant local businesses to support, and help franchisees find their passion and success.”

ABOUT WELCOMEMAT SERVICES
A leader in the $133-billion local advertising industry, Welcomemat Services is a marketing strategies and technology company that provides loyalty solutions designed to target families who have recently changed their address. The brand was named to Entrepreneur’s 2015 “Franchise 500” and since 2003, Welcomemat Services’ technological innovation and marketing sophistication has enabled the brand to change the face of the direct-mail marketing industry. It offers local, regional, and national businesses & organizations unprecedented access to information about their new mover clients. For more information on Welcomemat Services, visit http://www.welcomematfranchising.com/

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Lauren Boukas
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