Used Car Buyers Now Totally Digital – Why Is The Car World So Surprised? asks

Share Article announces the completion of the second phase of its massive investment in building the UK’s largest and up-to-date car review site, as top US Consultancy, McKinsey&Company, find that 100% of used car buyers now start online.

We’re the voice of over 500,000 car owners who we know, can contact and have listened to

One of the World’s top consultancy firms, McKinsey&Company, has effectively told the car world to, ‘wake up and smell the coffee.’ They say that 100% of used car buyers now start their search for information on their next car online.

This has happened in just a few years and the car world, even industry commentators and experts, have been slow in taking note.

The move to online could mean the further demise of printed classified adverts and traditional marketing methods employed by the car industry anxious to get their product in front of potential buyers.

Innovative digital enterprise,, has spent the last year building a free-to-use car review site entirely built by the most important people in the car world – the car owners.

Over 108,000 motorists have given their view to which is now able to supply owner ratings on almost every make and model on the UK roads. Unlike other much smaller but better known review sites, this was only after checking the motorists owned their cars and identifying each car model down to derivative and type. has now completed its second phase to ask asked other motorists – owners of the same model of car – to vote on whether they agreed or disagreed with a review. In total 438,461 votes were cast – more than many elections. The votes mean that users of the site get an even better idea of how good, bad or ugly that model of car is.

Visits to the site have grown massively as attracts the attention of Google and other search engines ranking the site higher and higher by finding unique and informative content – all provided freely by car owners. Over 5,000,000 words have been submitted by the car reviewers keen to tell others their experiences.

In a response to a Tweet by one well known industry commentator who said, “who are they? they’ve only been around 5 minutes,” spokesman said, “We’re the voice of over 500,000 car owners who we know, can contact and have listened to. In a digital world, who can afford not to listen to the views and opinions of people who know the product better than anyone else – the owner who paid for it?” does not allow unregistered owners to submit a review on the site. Reviews are by invitation only. 60% of reviews are registered by people who owned the car, 40% who have sold their car recently – 95% being part exchanged with dealers or sold through a private sale to another motorist.

The McKinsey&Company report can be found at

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David Titmuss
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