“What’s So Cool About Manufacturing?” Berks Schuylkill Continues to Grow with Sponsorship Support

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Berks Schuylkill Manufacturing Student Video Program Gains More Schools and Sponsors This Season

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“The success of this program across the state of Pennsylvania, and the country, validates its design, which is to raise awareness about manufacturing career opportunities for our students.” says Jack Pfunder, President & CEO of Manufacturers Resource Center.

The third annual “What’s So Cool About Manufacturing?” Student Video Contest has a total of 35 schools participating this year from Berks and Schuylkill Counties. The Berks Schuylkill Contest is the largest in the state. Every school district in these counties are participating in this innovative community career awareness program. Continued support from local sponsors and manufacturers make this contest possible for the students, allowing them to gain this valuable experience. There are 15 regional contests scheduled in Pennsylvania for the 2018-2019 school year. The contest format also has been adopted by groups in 11 additional states as well as recognition and support from Pennsylvania Governor Tom Wolf.

Presented by Manufacturers Resource Center (MRC), the Student Video Contest: “What’s So Cool About Manufacturing?” (WSCM) gives students in Berks and Schuylkill Counties the opportunity to network with local manufacturers as well as gain new perspectives, record their experiences and present them in an educational and “cool” way through documentary video production. The program was created to generate excitement that draws students towards considering manufacturing career paths to create a 21st century workforce. The contests are supported regionally by their sponsors and partners.

“The success of this program across the state of Pennsylvania, and the country, validates its design, which is to raise awareness about manufacturing career opportunities for our students.” says Jack Pfunder, President & CEO of Manufacturers Resource Center.

Partnering with Manufacturers Resource Center for the project is eMediaWorks, Berks Business-Education Coalition and Sahl Communications, Inc.

Educational media resources, GoPro Camera kits, professional media training from PBS39, materials, and project costs were funded and made possible by the following: Platinum Sponsor; Berks Business-Education Coalition and Berks County Workforce Development Board. Gold Sponsor; Bearing & Drive Solutions, BB&T, Berks County Industrial Development Authority, Fromm Electric, Hydro, Meridian Bank, and ViWinco, Inc. Silver Sponsors; Aerotek, Anderson Group, API, Appeeling Fruit, Inc., Berks Packing Company, Inc., Brentwood Industries, Inc., DeLux Dental Laboratory, Electro-Space Fabricators, Inc., ESPI, First Energy Corp, John F. Martin & Sons, LLC, King’s Real Estate Development & Management Company, RADIUS, Reading Area Community College, RER Energy Group, RETTEW, Riverview Bank, RKL LLP, Packaging Corporation of America, R. M. Palmer Company, Sweet Street Desserts, The Rose Corporation, Quadrant EPP USA, Inc., and World Electronics. Bronze Sponsors; Berks Career and Technology Center, Berks County Community Foundation, Berks County Intermediate Unit, Cambridge Lee Industries, LLC, Mail Shark, Misco Products Corporation, Reading Muhlenberg Career & Technology Center, Schuylkill Technology Center and Sterman Masser, Inc. Media Sponsors; BCTV, Lamar, and Reading Eagle.

Online public Voting for the third annual “What’s So Cool About Manufacturing?” Student Videos will be available February 27 to March 1, 2019, on the What’s So Cool website, http://www.whatssocool.org. For more information regarding the “What’s So Cool About Manufacturing?” Video Contest please visit http://www.whatssocool.org Facebook and Twitter

About “What’s So Cool About Manufacturing?”™:
Developed by Manufacturers Resource Center (MRC), the WSCM program is a video based educational tool that increases awareness of career paths in manufacturing. MRC developed this innovative career awareness program which at its core is "peer marketing" (kids telling kids what's so cool about manufacturing jobs). The contest is showcased on the What's So Cool Website, https://www.whatssocool.org and shared nationally through the Manufacturing Institute and the Manufacturing Extension Partnership platforms. The contest is expanding across the Commonwealth and the country. Inside Pennsylvania there will be 15 regions conducting contests this year. This contest gives students the opportunity to connect with local manufacturers, document their experiences and present them in an educational and “cool” way. The contest was created to generate excitement that draws students towards manufacturing career paths and STEM education.

About Manufacturers Resource Center:
For nearly 30 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital. MRC is a nonprofit organization partially funded by the U.S. Department of Commerce’s NIST-MEP program, as well as the State of Pennsylvania’s Department of Community and Economic Development. MRC is dedicated to creating jobs and economic opportunity in eastern Pennsylvania’s Berks, Carbon, Lehigh, Northampton, and Schuylkill counties.

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