New TSW Wheels Introduced at SEMA Attract Widespread Attention

Share Article features new Sochi and Amaroo custom wheels in their coverage of SEMA show.

TSW Alloy Wheels - The New Amaroo in Silver

TSW Alloy Wheels - The New Amaroo in Silver

The just-introduced Sochi and Amaroo are richly deserving of the attention they’ve received, which is being validated by the marketplace

The annual SEMA auto aftermarket trade show is the expected venue for major new product introductions. TSW Alloy Wheels, a perennial exhibitor at SEMA, hewed to this tradition with the introduction of several new wheels at the 2013 show in Las Vegas, Nevada, November 4-8.

Garnering particular attention were the TSW Sochi and Amaroo wheel introductions, featured in a three-minute video post at, part of the Power Automedia network, is the Internet’s most popular all-digital news source for the muscle car enthusiast, posting the latest, up-to-date industry news.

In the video, StreetLegalTV correspondent interviews TSW Alloy Wheels president Terence Scheckter, paying special attention to the two divergent manufacturing techniques employed in the Sochi and Amaroo wheels.

The Amaroo wheel, for example, is a two-piece wheel, meaning the hub and spokes are manufactured as an integral unit that is mated to the outer barrel of the wheel. Two-piece manufacturing provides design flexibility to create visual differentiation not possible in a one-piece wheel. The Amaroo is a stunning example of this designer’s edge with its complex mesh of twelve talon-like spokes. The Amaroo is available in Silver with a brushed face and a chrome stainless lip, as well as in Matte Black.

The Sochi, on the other hand, employs an advanced manufacturing technique, known as rotary forging. In rotary forging, after the wheel is cast it is spun at high speed with the circumferential barrel subject to intense pressures. This process alters the grain structure of the alloy, increasing strength and durability while substantially reducing weight. The weight savings dramatically reduces the rotational mass of the wheel, improving acceleration, braking and gas mileage. The Sochi is a classic five-spoke design, available in Gunmetal with a mirror-cut face and in matte Black.

“It is always gratifying when the automotive press takes notice of our innovations” commented TSW Alloy Wheels President Terence Scheckter. “The just-introduced Sochi and Amaroo are richly deserving of the attention they’ve received, which is being validated by the marketplace,” Scheckter added.

Both new custom wheels, like the entire TSW product lineup, are manufactured in a wide variety of sizes and offsets to achieve two key TSW priorities: 100% compatibility with the widest range of vehicles, and support for a staggered fitment. Proper offset ensures that tires won’t be rubbing against the auto body or suspension and that the wheel has adequate caliper clearance with braking systems. Increasingly popular staggered fitments mount slightly wider wheels and tires on the rear axle, providing greater traction at the business end of the car or truck. TSW is the world’s largest producer of staggered wheels.

The Sochi and Amaroo, like most TSW models, are named after motor racing circuits. The Sochi Olympic Park Circuit is under construction at the site of the 2014 Winter Olympics in Russia. Amaroo Park is a major racing circuit located in New South Wales, Australia, first opened in 1967. TSW Alloy Wheels has a rich racing heritage of its own, having been founded by a former Formula One driver.

All TSW aftermarket wheels can be viewed at, which includes a Wheel Configurator to preview what each TSW model looks like on a particular, make, model, year and color vehicle. Also on the site is a dealer zip-code search tool.

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Josh Omeara
TSW Alloy Wheels
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