Wilen New York Unveils Where’s My Marketing; First-Ever Real-Time Marketing and Analytics Tool for Direct Marketing Campaigns at DMA 2013

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Proprietary tool provides real-time updates of individual responders and their preferred communication channels to allow marketers to optimize campaigns as they happen

Wilen New York, a leading full-service direct marketing agency, is unveiling its unique marketing and analytics tool, Where’s My Marketing, this week at DMA 2013. Where’s My Marketing provides direct marketers with real-time updates of their campaigns across all communications channels. For the first time, direct marketers will be able to analyze campaigns as they happen and adjust campaigns during their lifecycle, instead of waiting until the conclusion to analyze the data.

“Where’s My Marketing represents Wilen New York’s commitment to developing best-in-class tools that provide marketers with actionable insights,” says Darrin Wilen, President of Wilen New York. “Where's My Marketing enables Wilen New York to truly be a nimble full-service marketing agency; from the initial strategy to the creative design and production to real-time in-depth data analysis.”

Where’s My Marketing provides a range of individual characteristics for each responder, ranging from age to occupation to household income – all in real-time. Marketers are able to select from three levels of data, with each level providing deeper insights. Additionally, Where’s My Marketing provides the communication channel for each responder, providing marketers with insight into the best channel to engage that consumer moving forward.

“In a fragmented world where consumers have multiple channels to communicate with brands, it is imperative for brands to understand as much as possible about their target audience as well as their preferred communication channel in order to develop the most effective campaigns,” says Greg Dean, CTO of Wilen New York. “Where’s My Marketing provides individual characteristics of each responder, along with their channel, in real-time                     allowing marketers to pivot during ongoing campaigns and ensure increased returns                         in future campaigns.”

Where’s My Marketing continues Wilen New York’s commitment to providing clients with new and unique multi-platform strategic solutions in an increasingly competitive landscape that was outlined when the company was rebranded from Wilen Media earlier this year. For more information, please visit http://www.WheresMyMarketing.com.

Wilen New York offers a full spectrum of strategic planning, marketing, advertising, production and manufacturing services in traditional and emerging media. For 40 years, Wilen has been setting the bar high for innovation and progress. The company has been named to                         Inc. Magazine’s 5000 Fast Growing Companies for two years in a row. For more information, please visit http://www.WilenNewYork.com

About Wilen New York
Wilen New York (formerly Wilen Media), is a full service provider of multi-platform solutions, including strategic planning, creative, digital strategies, data and measurement, production services and delivery. Wilen Direct is a leader and innovator in direct marketing campaigns that leverage state-of-the-art printing processes and technologies such as digital and variable data imaging, advanced mail strategies and technologies, logistics and fulfillment, to deliver highly targeted, effective and cost-efficient outreach. Wilen New York and Wilen Direct are partner affiliates of the Wilen Group, a privately held marketing communications and printing services company. Wilen Group's client list spans the entertainment, financial services, lifestyle, insurance, leisure, sports and packaged goods industries. More information about Wilen Group can be found at http://www.wilengroup.com.

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Patrick Durkin
Wilen New York
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