Growing Consumer Awareness and Focus on Health & Well-Being Drive the Whole Grain and High Fiber Foods Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Whole Grain and High Fiber Foods markets. Global market for Whole Grain and High Fiber Foods is projected to reach US$29.5 billion by 2020, driven by growing consumer focus on health and well-being, and increasing awareness over the benefits of whole grain and fiber rich diet.

Whole Grain and High Fiber Foods: A Global Strategic Business Report

Follow us on LinkedIn – Whole grains and high fiber foods are vital for health maintenance. Whole grain foods consist of all essential nutrients such as phytochemicals, fiber, selenium, potassium and magnesium. With several studies corroborating the health risks posed by excessive consumption of processed foods, consumers are increasingly including higher quantities of whole grain and fiber into their regular diet. Also growing awareness regarding health benefits offered by whole grains is encouraging the shift towards these foods. Fiber foods are also gaining from research studies highlighting the effectiveness of these foods in preventing and curing certain gastro-intestinal diseases and conditions.

With consumers actively seeking alternative foods that offer improved nutrition, taste and health benefits, the baked foods and snacks market is witnessing a pronounced shift towards healthier alternatives. To capitalize on the trend, snack manufacturers are reformulating products for ensuring conformity with existing health recommendations. The trend has further led to higher consumption of whole grain based cereals. Dietary fibers are gaining widespread acceptance in the functional foods sector. For instance, ready-to-drink beverages are being fortified with soluble dietary fibers.

Foods made from sprouted whole grains are growing in popularity, especially among people with sensitive digestive system, as they are low in glycemic levels and also have lower calories and higher nutritional value. Another key trend is inclusion of ancient grains in modern diet. Rich in fiber, antioxidants and essential nutrients, ancient grains such as quinoa and amaranth are rapidly gaining in popularity. Also consumption of blended flours is increasing among consumers, who wish to consume whole grains but are averse to the taste, flavor and texture of whole grain flour or products.

As stated by the new market research report on Whole Grain and High Fiber Foods, the United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a projected CAGR of 9.2% over the analysis period. Rising disposable income, booming food retail sector, adoption of healthy lifestyles, and increased spending on premium foods, represent major growth drivers in the market.

Key players covered in the report include Ardent Mills, Cargill Inc., Cereal Ingredients, Creafill Fibers Corp., General Mills Inc., Flowers Foods Inc., Grain Millers Inc., Hodgson Mill Inc., International Fiber Corporation , Kellogg Company, Mondelēz International, Nestlé S.A., New World Pasta Company, BENEO GmbH, PepsiCo Inc., Quaker Oats Company, and Sensus, among others.

The research report titled “Whole Grain and High Fiber Foods: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in US dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and rest of World. Product segments analyzed in the report include Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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