Wi-Q takes its queue-busting mobile ordering solution to London Olympia

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Following the announcement that Wi-Q was the winner of the 2016 Hotelympia Technology Innovation Award, the Wi-Q team will be showcasing its innovative queue-busting technology on stand 651 at the Retail Business Technology Expo (RBTE) on 9 and 10 March 2016.

Mobile ordering solution Wi-Q's exhibition stand

Wi-Q will be showcasing its ordering and payment solution at the RBTE 2016

With average sales uplifts of 15% in Wi-Q venues, the figures prove that given the choice of when and how to order, customers will spend more if they don’t have to wait for service.

Visitors to the event at Olympia, London, will see first-hand the innovation and capability Wi-Q brings to retail industries, including hospitality and leisure.

Over two days, RBTE has more than 16,000 visitors and its conference programme boasts more than 190 speakers. The Wi-Q team are looking forward to the opportunity to show industry influencers and purchasers how their world-leading integrated HTML software solution can improve customer experience and boost revenue, as they exhibit alongside more than 550 global providers, covering a vast range of solutions and services.

Stephen Kennedy, Wi-Q’s Non-Executive Chairman, says, “There are plenty of Apps in the marketplace, but consumer behaviour is already telling us that Apps aren’t the future for mobile ordering. Apps use memory, need updating and require a login; every brand wants their own App, but consumers don’t want multiple Apps cluttering their mobile devices. It’s like the scenario with loyalty cards – customers loved them but got overloaded with a purse full of cards. HTML technology has moved forward and can deliver a ubiquitous solution like Wi-Q, where consumers can access a branded, user-friendly ordering and payment solution via Wi-Fi or mobile connection device. Successful retailers will be those who embrace new technology to give their customers choice without limitations in how they browse, order and pay.”

Wi-Q is in implementation in venues across the world, from coffee shops, hotels and restaurants, to pubs and sports stadiums. Wi-Q founder CEO Graham Cornhill adds: “The common theme is that customers and staff love Wi-Q. With average sales uplifts of 15% in Wi-Q venues, the figures prove that given the choice of when and how to order, customers will spend more if they don’t have to wait for service.”

In a recent survey in association with The Caterer magazine, 93% of respondents said they see mobile technology as playing a role in the future of their business and 92% said they are looking at ways to improve customer experience and speed of service. In addition, 68% believe customers are now less tolerant to waiting and queuing to order and pay in 2016.

Wi-Q is available now as a revenue-based SaaS model with little or no capital investment. For further details visit http://www.wi-q.com or visit the team at stand 651 at RBTE.

Wi-Q Editor’s Notes

Wi-Q is a revolutionary software company founded by a stakeholder group including multi-millionaire entrepreneur Graham Cornhill, who recognised a gap in the market to help shoppers with their purchases and ultimately put them at the heart of the sales process. The resulting technology, also called Wi-Q, has initially been aimed at the hospitality industry, but has the scope to be rolled out across any retail outlet, and is the world-leading integrated HTML software solution that is set to revolutionise the hospitality industry by placing the menu and ordering capability in the customers’ hands. Accessed via Wi-Fi or any mobile connection, rather than being a device- restrictive app, Wi-Q can be accessed using any mobile enabled device. The customer can select from the easy to update menu, place their order, make further purchases (think dessert or second cup of coffee), request a bill or pay for their order, all from the comfort of their seat, using their chosen device and without having to queue. Venues are seeing revenue uplifts averaging 15% within a month of implementing Wi-Q and trials and installations are taking place across the world in a diverse range of sectors from coffee shops to stadiums.

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Patience Tagborlo
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Kate Everett
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