Wise Business Plans Now Helping Sole Proprietors Make the Most of their Entrepreneurial Independence

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A sole proprietorship is one of the easiest businesses to start -- so easy, in fact, that people start one every day without even knowing they've done it. That's a mistake, says planning industry leader Wise Business Plans -- a mistake that can cost them profits in the long run.

Sole Proprietor

Sole Proprietorship

We offer everything from a mini-plan to complex plans for international businesses. No business is too small -- if it's worth your time, it's worth planning right.

"The fact is, many freelancers or home business owners don't think of themselves as 'businesses' because they see themselves as a one-man-band, and the perception is that a business means many people," said Joseph Ferriolo, director of Wise, which provides individualized, custom-designed business plans for startups and expanding companies. "By not defining themselves in their own minds as a 'business,' they are minimizing their effectiveness and missing out on opportunities for growth and increased revenue."

Sole proprietorships -- businesses owned by one person, and sometimes a spouse -- have many of the same needs as larger companies, Ferriolo said, and they can face similar marketplace challenges.

"So many freelancers and one-person businesses completely overlook the benefits of strong marketing," He said. "A brand is as vital to a small company as it is to a big one. And relying on word-of-mouth for advertising when new media options like social marketing are available is a frankly an error in judgment -- social media is the word-of-mouth advertising of the 21st Century. But so few sole proprietorships take advantage of it effectively."

The key to maximizing success as a one-person business is the same as for a multi-national corporation: good planning.

"There's no getting around the fact that success requires an investment: of time and emotion, as well as money," Ferriolo said. "But a careful, professionally crafted business plan pays for itself, not just in increased profits, but in the peace of mind that comes from having a roadmap for future success."

Wise has plans of all lengths and at all price points, he said, and each plan is fully customized for the client, with the help of Wise's staff of MBAs and graphic designers.

"We offer everything from a mini-plan to complex plans for international businesses. No business is too small -- if it's worth your time, it's worth planning right."

Wise Business Plans (http://www.wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.

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