TRC made the tooth fairy fun again.
Msida, MALTA (PRWEB) February 20, 2014
TRC Family Entertainment’s breakthrough product, The Wishingtooth Storybook Adventure—an interactive book for kids ages 5-8—has won enthusiastic praise from parents for its heartfelt portrayal of the never-before-told legend of the Tooth Fairy and her magical home, Wishingtooth World®.
Set to launch the Wishingtooth World brand experience later this year, TRC has engaged thousands of parents in product trials and testing, building a fan base of advocates and early adopters across the United States. The app is being offered free for a limited time and currently holds an average five-star rating with glowing parent reviews in all stores.
Said one happy parent, “TRC Family Entertainment … hit it out of the park when they developed [this] App. TRC made the tooth fairy fun again.”
Based on the tooth loss rite of passage, Wishingtooth is the first family entertainment brand to inspire children to wish upon each lost baby tooth, bringing magic, fun, and a strong emphasis on self-belief to the tooth loss milestone. The brand’s new take on the Tooth Fairy legend has been met with widespread approval by parents who are eager to introduce the original story to their children.
A mother of a 5-year-old girl said during product trials: “I love the concept! Teaching a child to not only dream but to follow those dreams and see them through in order to make them a reality; it teaches them to persevere via a storyline that all kids can relate to… losing their teeth!”
Available for iPad®, Android™, and Kindle Fire™, the storybook boasts over 75 full color pages, dynamic animation, and special features to delight readers of all ages. A unique “Bedtime Story Mode” allows parents to switch off all interactivity and read the story just like a real book. The app’s charming interactions immerse the reader in the narrative, creating a seamless, cinematic storytelling experience.
Paul Taylor, CEO of TRC Family Entertainment said, “The power of great storytelling is embedded in our philosophy at TRC. This story is one we can all relate to through our own life milestone—losing your first tooth. Wishingtooth brings something truly unique to that moment with the power of a child’s wish. Now that’s a clever bit of Tooth Fairy magic.”
As expressed by the mother of a 6-year-old, parents love what Wishingtooth brings to the Tooth Fairy legend of old: “I love the Wishingtooth idea. I think that it will make the experience more meaningful than just getting some money under your pillow. I will definitely download this [app].”
The Wishingtooth Storybook Adventure is available now, free for a limited time on the App Store, Amazon.com, and Google Play.
About TRC Family Entertainment
TRC Family Entertainment is building a new global brand experience that brings families together. Rooted in great stories, the online entertainment and trans-media studio is creating new ways for families to connect, play and share across multiple forms of media. Founded in June 2011 on the Mediterranean island of Malta, TRC Family Entertainment brings together an award-winning team from some of the world’s most successful entertainment and technology companies, including Sony Computer Entertainment Europe, Jetix Europe, KingsIsle Entertainment, CCP Games, Disney, DC Comics/Warner Brothers, Adobe, Cisco and Lionhead Studios.
For more information, please visit: trcmediagroup.com and Wishingtooth.com
Contact: Charlie Bates, Senior Marketing Manager
+1 (714) 941 0574 | +356 9937 5489 | charliebates(at)trcmediagroup(dot)com