Beating the Odds, Female Marine Veteran Dominates in Business with Expert Heavy Equipment

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A Texas-based female and Veteran owned business has outpaced expectations and is reporting huge success in the male dominated heavy equipment industry.

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Within 2 years, we had sales of $3.34 million, and in building on the momentum of our growth, in 2013, we created a subsidiary company, EHE Auctions.

According to the Census Bureau, only 1.8 percent of women owned businesses generate more than $1 million in sales, but representatives with Expert Heavy Equipment (EHE) announced today that it is proud to have broken the barrier of reaching more than $3 million in sales within the first 18 months.

Milissa Wise, Director of Operations and Owner of EHE, the parent company of EHE Auctions, said the company’s number one priority is to provide the best used construction equipment at the absolute best pricing to ensure it maintains a high level of customer service and customer loyalty.

EHE, a company which has 95 percent referral business, was formed in May 2010, and within one and a half years, it achieved sales of $3.2 million.

"In 2012, we had sales of $3.34 million, and in building on the momentum of our growth, in 2013, we created a subsidiary company, EHE Auctions," Wise said.

Wise stressed that the company’s achievement speaks volumes of how it has faired in a predominantly male market.

In fact, according to the SBA, less than 4 percent of veteran owned businesses are owned by females. In addition, the Census Bureau reports that there are less than 9 percent women in the heavy construction equipment industry

"We have built our reputation on being honest and reliable," Wise said of the company, which has four employees. "We are one of the only resellers that brings transparency by providing our customers with the added value of due diligence reports that include a verification of the machine."

The report, according to Wise, includes a full search of the nation’s largest construction and farm equipment theft and ownership database.

"Before our clients purchase a used machine they will know the model, make and year verification, and searches for theft," Wise stressed, before adding, "This measure reduces the risk of buying a stolen machine and brings due diligence to the market that had not existed before. Therefore, our EHE customers can buy with confidence."

EHE’s success, according to statistical data from the Census Bureau and SBA, defies odds.

SBA data shows that most veteran business owners are male.

The share of business ownership by female veterans, according to the SBA, is lower than in the overall population, but it is growing.

In 2012, 4.4 percent of veteran business owners were women, up from 2.5 percent in 2008. In the overall population, 35.9 percent of business owners were women.

There are only 7.11 percent females in the United States Marine Corps and there are approximately 202,000 active and reserve in 2012.

"It is the leadership traits and core values from the Marine Corps that have directly impacted our commitment to our clients to ensure that we maintain the highest level of integrity," Wise said.

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Milissa Wise

Milissa Wise
since: 08/2010
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Expert Heavy Equipment Inc.
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