WordStream’s New Goal Talk Podcast Helps Small Businesses Grow

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Goal Talk Features Achievable Marketing and Management Strategies from WordStream Experts

“WordStream’s content has already helped millions of marketers reach their goals, so launching this podcast is a natural next step,” says Mikayla Wyman, host of the Goal Talk podcast. “I hope listeners not only benefit from these insights, but also join us in the conversation.”

WordStream Inc., a leading provider of online marketing software and services, today announces the release of Goal Talk, a marketing and management podcast committed to providing small business owners and marketers with the strategies and insights they need to reach their business goals.

Small businesses employ half of the population and create two-thirds of the new jobs in the United States, so when small businesses succeed, everyone else succeeds with them. That’s why WordStream is committed to making online advertising easy for small to medium-sized businesses with its award-winning thought leadership, including the WordStream blog, Growth Academy, and more. Now, WordStream launches its first-ever podcast to reach even more marketers and managers.

“WordStream’s content has already helped millions of marketers reach their goals, so launching this podcast is a natural next step,” says Mikayla Wyman, WordStream’s social and community marketing specialist and host of the Goal Talk podcast. “In this first season, the episode topics range from fostering employee growth to building a website to deciphering the Google Ads auction, but one thing is consistent throughout this podcast—I’m sitting down with WordStream’s in-house experts to talk about our most effective strategies to achieve your business goals.”

Wyman added, “I hope listeners not only benefit from these insights, but also join us in the conversation.”

The Goal Talk podcast’s first season launches today with a deep-dive into the importance of a high-quality website for all businesses. Other can’t-miss topics this season include:

  • Creating customer personas
  • The basics of advertising online
  • How to write ad copy that resonates
  • The true meaning of work-life balance
  • Essential components of a landing page

New episodes of Goal Talk will be released every Tuesday on all major podcast platforms, including Spotify and Apple Podcasts. For more information and to start listening today, visit wordstream.com/goal-talk.

About WordStream

WordStream is on a mission to make online advertising easy. The WordStream Advisor platform helps businesses of all sizes maximize the results of their online advertising by giving advertisers powerful tools to easily build, manage and optimize campaigns across ad networks like Google Ads, Bing, Instagram, Facebook—and more!

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Ceillie Clark-Keane
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