Improving Literacy Rates Drives the Global Writing and Marking Instruments Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Writing and Marking Instruments markets. Global market for Writing and Marking Instruments is projected to reach US$17.5 billion by 2020, driven by product innovations, growing penchant for luxury writing instruments and increasing literacy rates in emerging countries.

Writing and Marking Instruments: A Global Strategic Business Report

Follow us on LinkedIn – Despite the influx of computerized and electronic communication devices, writing instruments such as pens have immense utility and use on a daily basis. Fast paced product innovations, introduction of products with novel concepts and value added capabilities have continued to keep consumers enticed to traditional writing instruments even in the age of digitalization. Business and education sector accounts for most of the consumer purchases. Of late however, there has been an increase in purchases for household use and as personal collectibles. Ever-increasing population, growing emphasis on education and subsequent rise in student admissions across the world foster the demand for a range of writing instruments. Also sustaining growth is the expanding enterprise segment and growing number of working population. The widespread acceptance of pens as an ideal promotional vehicle and corporate gift among businesses and commercial establishments is additionally lending traction to growth.

Innovation remains the key to growth in the writing and marking instruments market. Despite growing popularity of electronic gadgets, there still exists a market for innovative pens which are quirky and serve more than the purpose of writing. Introduction of new generation multifunctional writing instruments with enhanced features, such as pens with smartphone & tablet-optimized stylus, will spur growth in the market. The market continues to benefit from the launch of new pens with an array of improved features such as hybrid inks, better ergonomic design and more comfort. Also, premium fountain pens and vintage-style writing instruments are growing in popularity.

Environmentalism looms large in the writing and marking instruments market with ‘green’ products and private labels gaining wide acceptance among consumers. Against this backdrop, disposable pens with toxic ink ingredients are losing favor as manufacturers and consumers shift towards high quality, eco-friendly instruments such as biodegradable pens and eco-savvy inks made from renewable sources.

As stated by the new market research report on Writing and Marking Instruments, Asia-Pacific represents the largest regional market worldwide. The region also constitutes the fastest growing market exhibiting a CAGR of 7.0% over the analysis period. Growth in the region is led by increased emphasis on education, large base of students and corporates, and growing demand for quality writing gear.

Key players covered in the report include ADD Corporation Ltd., A.T. Cross Company, Crayola LLC, Dollar Industries Pvt. Ltd., Faber-Castell AG, Kokuyo Camlin Ltd., Mitsubishi Pencil Co. Ltd., Montblanc International GmbH, Newell Rubbermaid Inc., Pentel Co. Ltd., Pilot Corporation, Pilot Pen Corporation of America, Sailor Pen Co. Ltd., Société BIC, STAEDTLER Mars GmbH & Co. KG, Tombow Pencil Co. Ltd., and Zebra Co. Ltd., among others.

The research report titled “Writing and Marking Instruments: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in dollars for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East/Africa, and Latin America (Brazil, and Rest of Latin America). Product group/segments analyzed in the report include Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers), and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods)

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
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