Digital & Mobile Formats Spur Growth in the Yellow Pages Market, According to New Report by Global Industry Analysts, Inc.
San Jose, California (PRWEB) July 01, 2013 -- Follow us on LinkedIn – Yellow Pages is one of the major advertising formats which continues to find acceptance among consumers, especially small and medium enterprises. Printed directories remain an important channel for promotion, specifically for consumers seeking information on businesses at the local level. However, the category is rapidly losing share in the market due to the steady shift towards online and mobile platforms and the growing environmental concerns associated with printed books. In order to offset the decline in the printed directories market, publishers of yellow pages have begun to foray into alternate media formats and have adopted technologically advanced advertising formats like Internet Yellow Pages. The online platform benefits from the rising Internet and broadband penetration rates, providing users with location and contact details of businesses along with other value added information in the form of maps and reviews, among others. In the coming years, sustainability issues, changing lifestyles, and technological innovations are poised to dictate trends in the market.
As stated by the new market research report on Yellow Pages, the United States represents the largest market worldwide led by growing use of yellow pages on the Internet and mobile devices. Printed yellow pages also continue to find acceptance in the rural markets across the country, with usage levels being particularly high amongst baby boomers. Asia-Pacific is forecast to emerge as the fastest growing market supported by favorable trends in online directories, and rapid rise in penetration of mobile devices and smartphones. By migrating directly to the mobile platform, unlike other geographic markets where the transition was first from print to online and then to mobile, the region is forecast to present favorable prospects for growth. While Australia represents the largest regional market in Asia-Pacific, India is poised to register the fastest CAGR over the analysis period.
Print Yellow Pages represents the largest market segment in the global yellow pages market. Growth in this market is expected to be driven by the growing demand for specialized directories that focus on addressing specific needs of a demographic segment or business category. Mobile Yellow Pages market is expected to grow at the fastest rate, driven by the rising use of mobile devices for searching local content. Greater reach, and ability to target individual consumers anytime, anywhere based on their location are some of the benefits that are driving growth in this market.
Major players covered in the report include Dex Media Inc., Eniro AB, Sensis Pty Ltd., Valley Yellow Pages®, Yellow Pages Group, ZipLocal and Seat PG SpA Italy.
The research report titled “Yellow Pages: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, New Zealand, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. Product segments analyzed include Print, Internet and Mobile.
For more details about this comprehensive market research report, please visit: http://www.strategyr.com/Yellow_Pages_Market_Report.asp.
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
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