New York, NY (PRWEB) January 04, 2014
On December 30, 2013, Business2Community.com published an article, “Essentials of Restaurant Marketing,” that provided restaurants with a detailed description of online marketing strategies worth pursuing. After reviewing the list, 5StarControl.com confirms that leveraging Yelp reviews as a marketing strategy is not only important, but the best marketing return on investment for restaurants. 5StarControl.com also adds a #8 to Madabushi’s list.
Author Seshu Madabushi outlines seven specific tools that restaurants should use to establish a comprehensive online marketing campaign. Although there is little discussion about how much emphasis to place on each method, restaurants should adopt the following local internet practices:
1. Be included in local directory listings.
2. Maintain a social media presence.
3. Monitor online review sites, especially Yelp.
4. Allow customers to order online.
5. Develop good relationships with bloggers and critics.
6. Create an email list to keep current customers interested.
7. Research other websites that are specific to a business or locality.
Despite little discussion of how much to invest in each technique, Madabushi goes on to advise restaurants that of all the marketing strategies listed the most important one is maintaining positive reviews on such as Yelp. In light of the Business2Community article, 5StarControl.com agrees that online review sites hold the greatest value for restaurants and, more specifically, the best return on investment is through leveraging Yelp reviews. The editor of 5StarContol.com also added a #8 to the list, “Madabushi was completely correct with the things listed. I also believe that a good marketing strategy is to pursue Facebook ads. Facebook has many different settings for advertisers to customize their ads. You are able to customize your ad so that you are only targeting friends of people who have liked your business’s Facebook page. This will likely lead to a bigger return on investment since there is already a common bond between your business and the person you are targeting. Also, when set up correctly, Facebook ads can be quite effective and inexpensive.”
Business2Community.com published a list of local internet marketing techniques that restaurants should adopt in order to stay competitive. In agreement with the article, 5StarControl.com asserts that managing Yelp reviews is the most effective method for restaurants to yield a high return on investment and added running Facebook ads to the list of important online marketing strategies. 5StarControl.com invites readers to check out their website for more local internet marketing insights on how maintaining positive Yelp reviews can affect the acquisition of new customers.
5StarControl.com circulates information specifically for small businesses about local internet marketing techniques and offers help and training on how to harness Yelp online reviews to increase revenue.