New York, NY (PRWEB) December 18, 2013
Fox Business News published an article on December 12, 2013 entitled “Why Online Brand Management Matters (Even Offline)” that outlines the necessity for a small businesses to manage its online reputation. In support of this assertion, 5StarControl.com announces that optimizing Yelp reviews as a local internet marketing strategy had the highest ROI for small businesses.
In the article Nicole Fallon argues that in the modern digital landscape, all potential customers will conduct an Internet search about a business at some point during the buying process. As a result, local Internet marketing is often the deciding factor before a consumer makes a purchase.
Fallon also discusses a comprehensive marketing approach that involves social media management, email branding and printed materials. Although a multichannel marketing strategy should be in place at every small business, 5StarControl.com believes that the best ROIs for small businesses this year were achieved from maintaining a positive Yelp reviews profile. 5StarControl believes that this is true for multiple reasons including:
1. A Yelp account is free. No investment money spent there.
2. If a business is in fact giving great services, customers are satisfied, and more are more than happy to spread the word about the business via Yelp. Again, no cost there.
3. Yelp reports that approximately 117 million unique visitors used the site each month in 2013 to research local businesses. The website has one of the largest concentration of customers specifically looking for local businesses and has become a trusted resource for business reviews. If people review the business others will see it. 5StarControl sees this as free advertising for small business. Great return on investment.
“Small businesses often make the mistake of trying to compete with large corporations across multiple marketing channels. Small businesses that focus on Yelp reviews as the center of their local Internet marketing campaign, however, achieve much better results. Our numbers from 2013 clearly indicate that the highest ROI for small businesses is generated from Yelp reviews,” reports the senior editor of 5StarControl.com
A Fox Business News article reported that online reputation management is a major factor in the success of a small business as more customers are conducting research through search engines and review websites. In affirmation of the importance of online brand management, 5StarControl.com reports that in 2013 small businesses experienced the highest ROI from optimizing Yelp reviews. For more information about how small businesses can increase revenue by leveraging Yelp reviews, 5StarControl.com recommends that readers watch this video.
5StarControl.com distributes information that provides insight into how Yelp reviews can positively impact small businesses.