You.i TV Names Simon Leadlay as Global Pay-TV Business Development Lead

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Industry veteran to fuel development of unified user experiences for operators worldwide

“My mission is simple: To help operators develop and deploy innovative services that deliver seamless and enjoyable user experiences across all devices. That’s the key to driving subscriber loyalty and higher ARPU.” - Simon Leadlay, Global Pay-TV Business Development Lead, You.i TV

You.i TV, the leader in software tools for addressing cross-platform app development, today announced an intensified emphasis on international growth, naming Simon Leadlay to lead the company’s global pay-TV business development efforts.

Leadlay, who is highly regarded for spearheading customer deployments of advanced technologies, is responsible for helping pay-TV operators in Europe, North America and beyond to harness the benefits of the You.i TV’s You.i Engine One app development platform. Leveraging a variety of technical approaches, including support for the React Native application framework, You.i Engine One enables customers’ in-house development teams to create unified cross-platform user interfaces for both set-top box and consumer devices, achieving faster development velocity, and driving new revenue opportunities.

“There’s direct linkage between cross-platform unification of user experiences and increases in customer engagement and monetization opportunities,” said Don Liberty, senior vice president, business development for You.i TV. “Simon's industry expertise, his understanding of customer needs, and his collaborative approach all will help pay-TV to maximize how You.i Engine can create transformative relationships with subscribers.”

“The rapid pace of technology advancement and the rise of viewing on connected TVs and handheld devices have led to unprecedented fragmentation of the pay-TV ecosystem,” said Leadlay. “My mission is simple: To help operators develop and deploy innovative services that deliver seamless and enjoyable user experiences across all devices. That’s the key to driving subscriber loyalty and higher ARPU.”

A 15-year pay-TV veteran, Leadlay served as director of pay-TV product management and business development for Accedo prior to joining You.i TV. During seven years with Latens Systems, Pace and ARRIS, he was integral to the companies’ productization and sales and marketing efforts for next-generation user experiences. Previously, he held technical marketing and development positions with Espial, Nortel, and Ingenia Communications.

Simon Leadlay and the You.i TV team will be exhibiting at C-Space during CES 2019, January 7-10. To see what's new in cross-platform development for unified app strategies, book a private meeting: go.youi.tv/ces-2019.

About You.i TV
You.i TV is a privately held company whose You.i Engine One software platform enables TV and media companies worldwide to engage users, create customers, and ultimately fans. You.i Engine allows customers to build personalized, profitable experiences quickly on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base. Brands such as A+E Networks, AT&T, WarnerMedia, NBA, Warner Brothers, National Geographic, and Fox are spearheading direct-to-consumer and OTT strategies using You.i Engine-powered TV applications. You.i Engine One has been licensed in major industry genres, including entertainment, kids, sports, and news. For more information about You.i TV, visit http://www.youi.tv.

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Trisha Cooke
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